Search Engine Land

JUNE 26, 2024

Fellow SEO Kristina Azarenko conducted an X survey , which shows that more than half of the SEOs responding see 40% or less of their recommendations implemented by client and brand teams. Their primary motivation is usually around growth KPIs or market share, so speak to them in those terms.

X-functional 85

X-functional Drivers/motivators Clients Growth 85

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Some might see the added functionality as a “must-have,” while others may see it as a “nice to have.”

GTM 87

GTM Negotiate Profit margin Contract 87

SBI

SEPTEMBER 8, 2014

If you don’t have a targeted, relevant message for today’s busy buyer, your market share will continue to suffer. Marketing needs to be targeted and relevant, because blast emails don’t work. Selling needs to be relevant, because cold calls don’t work.

Up-sell 51

Up-sell Closing Sell X-functional 51

Salesforce

FEBRUARY 7, 2024

50 x (1 + 0.40) = $70. If you believe you have the market cornered, can you charge more than competitors? Cornering the market means you have achieved a dominant market share. Penetration pricing: The strategy sets a low initial price to quickly gain market share and brand awareness.

Price 52

Price Profit margin Manufacturing Retail 52

Sales Hacker

MARCH 2, 2020

It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. Growth requires taking market share from your competitors, while they try to do the same to you. Among the popular methodologies, this happens to be a favorite.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Sales Hacker

JANUARY 12, 2021

I’m part of our overall global revenue organization, and this encapsulates marketing, sales, and client success. So think of all the functions that are interacting with a buyer or customer all the way from the initial point of their life cycle to the time that they spend with us as a customer.

Product 66

Product X-functional Retail Technology 66

Heinz Marketing

APRIL 2, 2018

That’s something that Microsoft and Google, while their market share is high, they’re not able to really focus like that at this point. You’re more likely to close deals by x percent when you use this product.” So they were trying to position ourselves as an advisor to them in the space.

Pipeline 52

Pipeline Sales Presentation B2B 52

SaaStr

OCTOBER 24, 2019

Because, market share is really number one metric. And I also think if you start in a really, really huge markets, which you learn a lot, you’re also just going to remember it’s going to take a long time before you have a big share of that market. There’s a lot of design function.

Launch 53

Launch Growth B2B Networking 53

Search Engine Land

DECEMBER 28, 2023

Previously, creators could only share videos that were a maximum of 10 minutes. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads.

Retail 116

Retail X-functional Launch Non-Profits 116

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. ” Did you hire the wrong first generation management team because you hadn’t done those functional areas before? And so I deserve 40 X ARR because I know, I know, I know, but it’s not fair, Henry.

Non-Profits 91

Non-Profits Strategize Trust Growth 91

SaaStr

DECEMBER 17, 2019

A lot of my time is focused on internal infrastructure building, making sure that the company is functioning as it needs to function. It determines if we can go to X, Y, Z or if we can do X, Y or Z or buy X, Y, Z or have X, Y or Z. But you asked how I spend my time. Please don’t consider us SaaS.

Finance 85

Finance X-functional Non-Profits Launch 85

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. Your competitor has feature X, you need feature X. That means that being just a little bit different is not good enough (at least not when you’re trying to increase awareness and gain market share). To do safe and boring marketing, post safe and boring stuff.

A/B testing 162

A/B testing X-functional Price Gaming 162

Hubspot

FEBRUARY 26, 2025

Benefits of Revenue Forecasting As a primary function of financial planning, revenue forecasting helps companies set budgets, create P&L statements, and determine pricing. Revenue forecasting also contributes to other key business functions, including: Sales. The goal is to see how well they align.

X-functional 59

X-functional Finance Growth Price 59