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Think about how much you depend on your digital neighbors — checking your social networks and online reviews — before you commit to buying something important. Instead, your social channels are prime territory for building connections with new prospects and developing business relationships.
You can do this by cold calling , creating a referral program , or via good old-fashioned networking. For this reason, you want to make sure that you’re tracking and focusing on qualified leads. And to get more of them, you need opportunities to connect with prospects.
Your connections on social media sites also may reveal opportunities to network. Build relationships with stakeholders This is where your research skills can pay off. Mine sites like LinkedIn to find important stakeholders for the accounts you want to target. You can also organize contacts and track outreach using your CRM.
Goals should be attainable and not favor certain sellers’ abilities or networks over others. Solution: Make sure SPIFFs are structured fairly so everyone eligible to participate has an equal shot. Pro tip: To create transparency for your team, track your SPIFF metrics using productivity tools to which everyone has access.
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