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Facebook, OkCupid, and the Ethics of Online Social Experiments

Hubspot

Facebook may have crossed the line, according to James Grimmelmann, Professor of Technology and the Law at the University of Maryland. By signing up for these services, we technically give consent to be treated like guinea pigs.". “This is the kind of thing that would require informed consent.”

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What Are Sales Channels? (and How to Pick the Best Ones)

Salesforce

Evaluate channel efficiency: You’ll see which channels are effectively acquiring more customers and which ones are decreasing profit margins. Look at the number of customers for each channel and ensure you have the sellers and adequate setup to offer coverage to them, such as a partner seller that can cover a specific region.

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Competitive Pricing: The Secret to Winning More Deals

Salesforce

All the players begin to see profit margins sink or disappear entirely, and the perceived value of the product type can take a hit, too. If profit margins become razor thin or customers start to doubt the value of the product, it’s time to change tactics. Following in the ill-advised footsteps of the competition.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

Here are a few to consider: Cuts into profit margins Competition based pricing doesn’t work for every business. Assess costs and margin Evaluate your cost structure to ensure pricing covers costs and maintains desired profit margins.

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