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The marketer’s guide to state data privacy laws

Martech

Colorado Privacy Act Applies to businesses that: Have 100,000 Colorado consumers+ during a year, or Have 25,000 Colorado consumers+, and generate revenue from the sale of PI, potentially through a discount on the price of goods or services.

Contract 121
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AI-powered martech releases and news: April 25

Martech

This week a Maryland high school teacher was arrested for allegedly creating a phony audio recording of his boss saying very offensive things. The teacher used the school’s network to access OpenAI tools and Microsoft Bing Chat services a day before the audio clip was sent out, police said.

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Valtech picks up a specialist digital healthcare agency

Martech

Valtech, the digital transformation provider that operates across a number of verticals including retail, travel and hospitality, financial services and manufacturing and distribution has added to its digital health capabilities with the acquisition of The Berndt Group (TGB). Why we care. Going forward, the massive U.S.

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You Can’t Grow What You Can’t Keep

Sales Pop!

I taught a Selling class at Loyola University Maryland and many of the students were shocked when they saw the syllabus, which indicated that participation was 50% of their grade. Delivering a Variety of Products/Services. And active participation in the real world of selling, of course, is worth much more than 50% of the grade.

Clients 97
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The myth of the single customer record

Martech

Ella’s fulfillment service dutifully records this new subscriber data, which is then imported into the CDP, creating Robert’s third profile with still more information: Profile 3. Name: Robert Williams Address: 123 Main Street City: Bowie State: Maryland Zip: 20715 Phone: (301) 555-1212 Email: me@robertwilliams.com.

Customers 101
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Top 3 marketing use cases for the B2B metaverse

Martech

They are building an impressive list of partners such as Microsoft, Accenture and Nvidia and are one of the first to offer “Metaverse-as-a-Service.” Potential buying committees need to understand extremely complex products and services fully. One promising start-up, TouchCast , has built an interactive 2.5D

B2B 105
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Best Sales Rep Salary: Average Sales Salary in 50 States

Lead Fuze

If your new sales prospect is capable of generating $500,000 in earnings, it may be worthwhile to give them a $200,000 sales rep salary plus incentives in exchange for their services. Massachusetts. Mississippi. North Carolina. North Dakota.