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Do you consider your business to be "niche?" Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. For a local company, Distinctive Landscaping's "niche" is its geography.
And over the next ten years, Dan had stints there, at Groove Networks (where he worked under future HubSpot CEO Brian Halligan), Microsoft, and others. Dan still didn’t take the job but did become HubSpot‘s third-ever customer (after CTO Dharmesh Shah’s wife and a Massachusetts biotech company). It's too easy to dismiss it.
You can create a schedule that fits your lifestyle, and choose both your clients and your niche. However, as Rich Cawley, President of Massachusetts-based real estate brokerage United Multi Family , tells me, it's important to understand that the flexibility of the job doesn't mean it's less hours than a traditional 9-to-5.
LinkedIn is a highly valuable tool to network with like-minded professionals. For instance, hardware stores trying to sell snow shovels might target Massachusetts, whereas hurricane protection might be best targeted to audiences in states like Florida. It might seem a little bit intimidating. Actually, yes.
Here’s what the Massachusetts Secretary of State website looks like for reference.). Every state’s government website should have a section that reads something like “starting a business”, similar to this one from the Massachusetts government site. File for an Employer Identification Number.
billion, your current distribution network can only reach 5 million. Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. You’re not yet ready to chase international sales , so you find your TAM for the U.S.
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