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How to Create An Incredibly Well-Written Executive Summary [+ Example]

Hubspot

A business plan includes a company overview, your company's short-term and long-term goals, information on your product or service, sales targets, expense budgets, your marketing plan, and a list including each member of your management team. Our Product. What to Include in Your Executive Summary. The Company and Management.

Finance 101
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31 Funding Resources for Black-Owned Businesses

Hubspot

This investment firm provides Black, Indigenous, and People of Color (BIPOC) entrepreneurs in the Bay Area, Northern California, and Massachusetts with early-stage funding and holistic business support. Whether you’re looking for investment capital or a loan , they can match you to the right programs and products to help your business.

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How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

Append all of your keywords with the name of a country, state, region, city, town, village, zip code, area code … you get the point. Append all of your keywords with add-ons, complementary products, color, size, style, make, model, associated people, etc. 2) Localize Your Keywords. 3) Include Qualifying Terms.

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Why Inbound Marketing Is Perfect for Your Niche Business

Hubspot

And optimizing that content for the keywords your prospects and customers use will help put you in front of the specific people who have an interest in your product. Jason found a huge opportunity in his industry and region -- his competitors weren't blogging, but his prospects and customers were searching online.

Niche 78
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10 Quick Tips for Getting More Business Value Out of Twitter

Hubspot

As you can imagine, how you communicate with someone who is currently considering your product or service should be different than how you talk to a random person in your network. 2) Tweet "welcome aboard" messages to new customers who have signed up for your product or service. 3) Add a Twitter username field to your forms.

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Social Commerce: What It Is, What It Isn’t and Why You Should Care

ConversionXL

In this article, social commerce is defined as the ability to make a product purchase from a third-party company within the native social media experience. For example, you can browse and compare products on Facebook and then make the purchase on Facebook itself vs. going to the company’s site to make the purchase. Image Source.

Retail 85
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Everything You Need to Know to Start a Retail Business

Hubspot

The store manager was also incredible — she was meticulous, caring, a natural problem solver, highly organized, and knew our products inside and out. Here’s what the Massachusetts Secretary of State website looks like for reference.). My experience working at this store was a prime example of everything a retail business should be.

Retail 78