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What Is a Chatbot? How Is it Changing Customer Experience?

Salesforce

One of the earliest examples of a chatbot was a program called ELIZA , built by Massachusetts Institute of Technology professor Joseph Weizenbaum in the mid-1960s to simulate a psychotherapist. Chatbots can integrate with a company’s back-end systems, such as inventory management or customer relationship management (CRM).

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Connect that lead capture form to your customer relationship management (CRM) software, so that once the information is imported, your sales team can act upon them.

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How to Win More Customers with Conversation Intelligence

Salesforce

Teams can use this information to better understand their customers and improve their sales techniques, leading to more closed deals. The information is used for call summaries, which can be automatically entered into a customer relationship management (CRM) system and shared with sales leadership and other teams.

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What Is the Challenger Sales Methodology? Steps, Examples, and Tips

Salesforce

Key differences between Challenger Sales and other techniques Challenger Sales techniques are best suited for complex sales scenarios rather than simple transactional selling, especially in business-to-business (B2B) environments where there are longer sales cycles and multiple decision-makers. How does Challenger Sales work?

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How to Succeed as a Territory Sales Manager

Salesforce

Territory sales managers are typically focused on a few large, high-priority accounts. They use customer relationship management (CRM) software — typically equipped with AI and automation tools — to schedule calls, update customer and lead details, and keep track of outreach.