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31 Funding Resources for Black-Owned Businesses

Hubspot

This investment firm provides Black, Indigenous, and People of Color (BIPOC) entrepreneurs in the Bay Area, Northern California, and Massachusetts with early-stage funding and holistic business support. The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (SBTT). territories are encouraged to apply.

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Why Inbound Marketing Is Perfect for Your Niche Business

Hubspot

In addition to defining its typical customer, this landscaper maintenance service provider in North Attleboro, Massachusetts defined its geographic service area to target its marketing. Jason found a huge opportunity in his industry and region -- his competitors weren't blogging, but his prospects and customers were searching online.

Niche 78
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Social Commerce: What It Is, What It Isn’t and Why You Should Care

ConversionXL

With evolving technology, notably increased use of smartphones , and social media platforms, online shopping is changing and becoming more social. Nora Barnes, Director of University of Massachusetts Dartmouth’s Center for Marketing Research, says … We really know very little about these buy buttons.

Retail 85
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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

My first job was as a cashier and shelf stocker at a Brooks Pharmacy, a regional chain of retail pharmacies in New England. This was 1993, and it was one of the first instances I can remember of people using digital technology to create, customize, and personalize content in that way. "I''d Follow @BurrowsMichelle.

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Episode 37: Finding Passion in Manufacturing: The Concept of Ikigai

Spiro Technologies

Ray Dick: Automation, AI, and technological advancements can definitely change the conversation, but there’s always going to be a human in the loop somewhere. The other thing that’s going on is this is causing a struggle with advanced manufacturing technologies. What about the people who say, well, what about automation?

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Sales Pipeline Radio, Episode 115: Q&A with Sam Melnick @SamMelnick

Heinz Marketing

More from Sam: I am an analytically driven marketing professional who has experience as a marketing leader, industry analyst, and customer success manager at a marketing technology company. Some of my favorite topics are: Marketing technology, marketing benchmarks, change management within marketing, and building high performing teams.

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Using Automation to Address Sales Burnout

Salesforce

The sustainable answer to sales burnout comes in the form of technology – automation to be specific. But, in a profession that feels like a 24/7 commitment, there’s this mentality that long hours just come with the territory. Recent research suggests that salespeople only spend 28% of their time selling.