Heinz Marketing

JULY 30, 2018

We got just a couple more minutes before we’ve got to take a quick commercial break, but quick follow-up on that, I think I agree with you a hundred percent, and I think that building that, building trust, building credibility early in the relationship, whether or not someone’s ready to engage with you or not.

Pipeline 40

Pipeline Mechanical Engineering Cross-sell B2C 40

The Lost Book of Sales

DECEMBER 30, 2021

Trust erodes. Clausewitz (Carl von Clausewitz, a Prussian general) believed that friction was as inherent to war as it is to mechanical engineering and could therefore never be eliminated but only mitigated. Running through the whole conception was the principle of trust. Hitler had never trusted his generals.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Strategize Follow-up 98

SaaStr

APRIL 18, 2019

And my education, I went to MIT to study mechanical engineering, and I think I would have thought I was going to go into the pump business like my father. And it just makes my life much more enjoyable but also it allows my team to trust me that much more. And that’s what I now try to do every day.

Up-sell 67

Up-sell Hospitality Start-ups Pitch 67