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To me, these two channels hold the potential for approaching complex tech personas, building trust, and potentially having them self-identify. Your targeted communities should be relevant to your targeted persona and product, have aspects of a professional community, and have good moderation policies that keep it brand-safe and on topic.
Before moving into tech, I was working as a mechanicalengineer developing medical devices — but I found myself gravitating more and more towards computer science. That was really appealing to me because I had been working on products that took over a year to launch, from beginning to end. How can you become a trusted partner?
This episode is entitled, “ Your Marketing Stairway to Heaven: Led Zeppelin’s B2B lessons with Chandar Pattabhiram “ Chandar manages all aspects of marketing including, demand gen, corporate, product, and industry marketing as well as lead the company’s global marketing strategy. You studied mechanicalengineering in college.
And my education, I went to MIT to study mechanicalengineering, and I think I would have thought I was going to go into the pump business like my father. And so we think we have a much better way to validate your products and rate your products. He was a much better engineer than I ever was.
He is frequently quoted as an AI expert in major publications like the New York Times, Wall Street Journal, Reason, Fast Company, and Politico, and he publishes AI research on topics including the effects of AI on knowledge worker productivity, and using AI as a classroom teaching tool.
He is frequently quoted as an AI expert in major publications like the New York Times, Wall Street Journal, Reason, Fast Company, and Politico, and he publishes AI research on topics including the effects of AI on knowledge worker productivity, and using AI as a classroom teaching tool.
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