The Art of Action by Stephen Bungay
The Lost Book of Sales
DECEMBER 30, 2021
Clausewitz (Carl von Clausewitz, a Prussian general) believed that friction was as inherent to war as it is to mechanical engineering and could therefore never be eliminated but only mitigated. It involves abandoning the linear model of developing a strategic plan and then implementing it. Infatuation leads to perversity.
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