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Confessions of a Google Spammer

Hubspot

Spamming Was Very Profitable Back in 2012. Profit margins were about 70-80%. All profits were shared 50/50 between my partner and I. I even got my electrician buddy’s website in New Jersey to rank in first place for the keyword "electrician" just for fun. But our refund/chargeback rate was less than 1%.

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What Are Sales Channels? (and How to Pick the Best Ones)

Salesforce

Examples of direct sales include a customer purchasing from a company’s brick-and-mortar retail store or a customer buying a product from a direct seller during a sales meeting. They also help meet changing customer preferences for online interactions. Online channels provide a wider group of customers access to your products.

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Competitive Pricing: The Secret to Winning More Deals

Salesforce

As the name implies, it’s just matching the prices of your competition, a move preceded by price benchmarking, in which you evaluate and then meet a competitor’s pricing. All the players begin to see profit margins sink or disappear entirely, and the perceived value of the product type can take a hit, too.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

It’s about meeting consumer expectations. Customers often equate price with value, so meeting pricing expectations is important. Here are a few to consider: Cuts into profit margins Competition based pricing doesn’t work for every business. It’s called competition based pricing.

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