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From Legacy to Modern Sales Approaches, Objections | Part 6

Iannarino

The Gist: The legacy approaches to sales are designed to overcome objections. The legacy approach to handling objections is inadequate to resolve these concerns for our clients. Legacy Laggard: Overcoming Objections. Legacy Solution: Overcoming Objections + Proof. Part 2 | The Starting Question. Part 3 | Information.

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The Only Two OKRs for Sales

Iannarino

The more you focus on these major outcomes, the better your results. The idea of the OKR (Objective and Key Results) comes from Andy Grove, the CEO of Intel in the early seventies. The objective is your goal, clearly expressed. The key results are three to five results that track the achievement of the objective.

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Meet my research team: Gemini, ChatGPT, and Perplexity

Martech

I was completely sucked into the vision of typing in a simple request and Gemini or MS Copilot creating a meeting summary, action plan, and a visually compelling presentation all with the click of a button. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously.

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Want to increase sales?

Tibor Shanto

What hypothesis I am proposing is this: Ambition is key – investing energy in low balling targets will hurt you in the long run. If the reasons why goals are set to be a stretch is new to you I’d recommend you read this post about OKR grading as it outlines the science of why ambition is key to team and organisational success.

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A Better Way To Data Driven Discovery

Tibor Shanto

Most use data/stats as an object to be thrown, with the hope the prospect becomes sufficiently impressed to move forward. Remember, you prepared for this meeting, (let’s say), they have not. In this case we focus on things that are just beyond reach, and opportunities missed as a result. Weaponize Your Data.

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5 Ways You Can Leverage Sales Leadership to Close the Sales Gap

STAR Results

Even though we are still social distancing and face to face selling may not resume until 2021, you are still responsible for sales results. Sales managers are the key to driving sales performance. As a result, they have had to adapt their messaging. Management cadence is a fancy word for regularly scheduled review meetings.

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Strategy Is Sexy, Execution is Boring

STAR Results

You have an objective measurement of sales versus objectives. When asked how are your sales, you can easily rhyme the percentage with the objective. Not unless you have defined your key metrics on your CSFs and are measuring them on an ongoing basis. Scheduling regular review meetings will close the loop.