Martech

AUGUST 13, 2024

These are quantitative evaluations that allow organizations to accurately follow the steps made toward specific objectives. The goal for organizations, then, is to cultivate a sustained, proactive and informed process for gathering and using operational data — operational metrics maturity — to achieve optimal performance and results.

Objectives and Key Results 110

Objectives and Key Results Strategize Follow-up Technology 110

Sales Pop!

JUNE 10, 2022

You can manage workplace stress by meeting with your boss weekly to discuss how you’re doing. Prepare For Objections. Objections are a natural part of any sales call. The biggest objection you want to prepare for is the one most prospects are thinking in their mind: “why should I care?” Work on Your Mindset.

Objectives and Key Results 214

Objectives and Key Results Sales Prospecting Construction 214

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. How is GEO similar to SEO?

Engineering 110

Engineering Objectives and Key Results User Experience Trust 110

Veloxy

DECEMBER 9, 2024

Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team. Set precise and easily measurable objectives for your team and track their progress. Simplify the User Experience When it comes to improving Salesforce integration, simplicity is key. Rather, they care about results.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Partners in Excellence

JANUARY 6, 2025

Most of the time, my speaking is at the SKO of a client, with whom we’ve been working on key change initiatives. They fit the sponsor’s objectives. You will be far more successful as a result of applying what you learn over these few days. But I’ve always imagined the SKO speech I’d really like to give.

Objectives and Key Results 127

Objectives and Key Results Territory Clients Drivers/motivators 127

Martech

JULY 18, 2024

Cut costs but don’t cut the results As you’ll see in Slack communities and subreddits, teams are being asked to cut costs while still driving results. Encourage a culture of decisiveness Marketers need to “lead up,” as in working with higher-ups to influence decisions and behaviors that improve results across the organization.

Objectives and Key Results 115

Objectives and Key Results Government Strategize Launch 115

Tibor Shanto

JUNE 17, 2021

What hypothesis I am proposing is this: Ambition is key – investing energy in low balling targets will hurt you in the long run. If the reasons why goals are set to be a stretch is new to you I’d recommend you read this post about OKR grading as it outlines the science of why ambition is key to team and organisational success.

Objectives and Key Results 293

Objectives and Key Results Quota Sales Drivers/motivators 293

Heinz Marketing

SEPTEMBER 24, 2024

Tasks and Tools In this section, we’ll go through several everyday SDR tasks that can be automated and/or streamlined along with the AI tools to help do the trick. Appointment Scheduling Challenge : Coordinating calendars and booking meetings with prospects is often a time-consuming back-and-forth process.

Objectives and Key Results 104

Objectives and Key Results GTM CRM Follow-up 104

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine? Processing.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Heinz Marketing

SEPTEMBER 26, 2024

Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Early planning allows the time to thoroughly analyze the past year’s performance and identify trends, resulting in more informed decisions regarding investments, cost-cutting, and resource allocation.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

DECEMBER 4, 2024

If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. A clear understanding of core objectives (i.e., Key actions Align marketing goals with corporate strategy: Break down how marketing can influence broader business objectives, like revenue growth or market expansion​​.

Objectives and Key Results 123

Objectives and Key Results Technology Technology High impact 123

SaaStr

JANUARY 8, 2025

So instead of just thinking about bookings targets and bookings attainment in meetings, she brought revenue focus into every cadence of running the business. By restructuring compensation plans to focus more on actual revenue realization, Lindsey was able to better align seller behavior with company objectives. ” Lindsay shared.

Objectives and Key Results 119

Objectives and Key Results Growth Engineering Quota 119

Tibor Shanto

OCTOBER 4, 2021

Most use data/stats as an object to be thrown, with the hope the prospect becomes sufficiently impressed to move forward. Remember, you prepared for this meeting, (let’s say), they have not. In this case we focus on things that are just beyond reach, and opportunities missed as a result. Weaponize Your Data.

Objectives and Key Results 307

Objectives and Key Results Drivers/motivators Prospecting Represent 307

Martech

AUGUST 7, 2024

They feel unsuccessful and worried they aren’t meeting leadership expectations. It’s hard to do well, and the result is that one would hope this information becomes public: IT, privacy and legal teams would (should) have no concern over this use case and others where the cultivation of information is innocuous. Purpose-built.

B2B 123

B2B Objectives and Key Results Legal Territory 123

Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. Key changes include new record ID generation for merged records and prioritization of property values and associations from the primary record. Optimize support with ticket splitting in help desk.

Objectives and Key Results 114

Objectives and Key Results CRM Contact Pipeline 114

STAR Results

JUNE 3, 2020

Even though we are still social distancing and face to face selling may not resume until 2021, you are still responsible for sales results. Sales managers are the key to driving sales performance. As a result, they have had to adapt their messaging. Management cadence is a fancy word for regularly scheduled review meetings.

Closing 247

Closing Objectives and Key Results Sales Follow-up 247

STAR Results

OCTOBER 25, 2018

You have an objective measurement of sales versus objectives. When asked how are your sales, you can easily rhyme the percentage with the objective. Not unless you have defined your key metrics on your CSFs and are measuring them on an ongoing basis. Scheduling regular review meetings will close the loop.

Objectives and Key Results 249

Objectives and Key Results Meeting Market share Closing 249

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Limited Perspective : Being too close to the brand can result in tunnel vision, missing out on fresh ideas. Failure to meet the demand can result in lost opportunities.

Objectives and Key Results 107

Objectives and Key Results Launch Campaign Growth 107

Veloxy

JUNE 21, 2021

Handling Cold Call Objections. The key to the best cold calling scripts is a proper structure. If your focus is on meeting a quota or making the sale, you will likely come off as pushy and unfeeling. How well does that solution meet your reps’ needs? Handling Objections. Structure Your Cold Calling Scripts.

Cold Call 298

Cold Call Objectives and Key Results Pitch Follow-up 298

Partners in Excellence

FEBRUARY 13, 2025

Over years, he showed increasing frustration in buying teams, resulting in regret. ” Can sellers meet and exceed buyer expectations of them, both in their digital and human based engagement strategies? Developing our objection handling skills, closing skills, is irrelevant to where they struggle in their buying process.

Objectives and Key Results 82

Objectives and Key Results Objection handling Meeting Process 82

Search Engine Land

SEPTEMBER 4, 2024

You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping. Automated reporting Generative AI can automate the creation of performance reports, highlighting key metrics and insights. It’s now common to use AI tools for note-taking during meetings.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

Veloxy

NOVEMBER 30, 2023

In-person meetings create more space to read between the lines, interpret nuances, and establish bonds that last beyond a single transaction. Unlike inside sales, which rely on digital communication, field sales involve personal meetings, presentations, and relationship-building on the ground. Get to know your customers really well.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Search Engine Land

AUGUST 29, 2024

AI is a key driver for transformation. Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. Business email address Sign me up!

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Search Engine Land

JULY 25, 2024

These are the actions that drive us toward meeting and exceeding our goals. If you aren’t accounting for those, then you could have rough meetings with the C-suite or investors down the road when they don’t see the full ROI that you might be calculating. Make sure that it is objective, specific, actionable and accountable.

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

Veloxy

JUNE 15, 2023

Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.” This is not coaching.

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Closing Bigger

FEBRUARY 10, 2025

Which drives results? They build and maintain structure, keep teams accountable, and drive short-term results. Leadership is about crafting and communicating a vision that inspires and aligns the team with the companys long-term objectives. They meet quotas, but they dont innovate or push boundaries. Which drives results?

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

STAR Results

NOVEMBER 14, 2021

They have identified their key growth targets, have booked meetings and are in the process of building their customer-focused business plans. Have you/your salespeople identified their Key Success Factors ? By taking the time to do a SWOT analysis, you can objectively look at your territory/region. Turkeys Get Consumed.

Territory 227

Territory Objectives and Key Results Sales Start-ups 227

Martech

DECEMBER 6, 2024

These directors want to use AI to improve business results. Dig deeper: Meet my research team: Gemini, ChatGPT and Perplexity Creating an outline for your blog post Your blog post begins to take shape in the outline phase where generative AI can be invaluable. SEO integration Verify keyword placement in key sections.

Angle 126

Angle Objectives and Key Results Education Strategize 126

Search Engine Land

AUGUST 8, 2024

Today, small teams meet this demand by adopting AI to produce a greater output. Without AI, teams risk not meeting their goals due to limited resources. That said, there are two critical ideas to consider when using these audiences: Optimizing toward the right objective for your goals.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Veloxy

MAY 30, 2024

When we engage with potential customers, we can learn about their pain points, preferences, and objections. This information helps us refine our products, services, and marketing strategies to better meet their needs. Highlight key benefits and use visuals if possible. Before anything, we need to identify our target audience.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Veloxy

FEBRUARY 13, 2023

While close ended questions give you faster and direct results, open ended questions deliver richer and more valuable insights. Avoid current and future objections Go back up to the top of this blog post and review Jordan Belfort’s three-step open ended sales sequence. Why should you ask open ended sales questions?

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Veloxy

JANUARY 2, 2024

Set and Track Sales Objectives Setting goals is essential for your company to consistently achieve growth targets in sales. If you don’t have a roadmap outlining how to approach sales, you can’t expect consistent results. You can easily address this by embracing sales technology to streamline sales processes.

Product 246

Product Territory Objectives and Key Results Sales 246

Search Engine Land

JULY 25, 2024

As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. What objections they have. This will allow you to continue marketing your products or services while meeting your customers’ needs. Smarter spending and investment. Leverage your competitor’s weaknesses.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 115

Conversion Gaming Objectives and Key Results Referrals 115

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. The post 6 tips to track and analyze PPC results appeared first on Search Engine Land.

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120