Martech

AUGUST 13, 2024

Let’s start with the basics. These are quantitative evaluations that allow organizations to accurately follow the steps made toward specific objectives. Begin by evaluating your strategic objectives through the lens of data, considering the following questions: 1. What type of data does your organization gather?

Objectives and Key Results 108

Objectives and Key Results Strategize Follow-up Technology 108

Sales Pop!

JUNE 10, 2022

This article will discuss 14 tips for setting yourself up for a successful sales call. You can manage workplace stress by meeting with your boss weekly to discuss how you’re doing. This could be when a prospect starts asking you personal questions or tries to pursue you romantically. Prepare For Objections.

Objectives and Key Results 220

Objectives and Key Results Sales Prospecting Construction 220

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. How is GEO similar to SEO?

Engineering 108

Engineering Objectives and Key Results User Experience Trust 108

Heinz Marketing

SEPTEMBER 24, 2024

Note: You will need LinkedIn Sales Navigator to get contact info from 6sense; 6sense serves up visitor info but not contact info. It can handle initial outreach, respond to inquiries, and follow up with leads who haven’t responded, giving SDRs more time to focus on qualified prospects.

Objectives and Key Results 104

Objectives and Key Results GTM CRM Follow-up 104

Heinz Marketing

SEPTEMBER 26, 2024

But this is the time of year that seems to pick up speed, and before you know it we’ll be drinking eggnog and singing Christmas Carols. Benefits of Early Budget Planning There are many benefits to getting started early. Identify key budget categories. Here are some of the big ones for us…. Strategic clarity and focus.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

SaaStr

JANUARY 8, 2025

It was started in 2014 when founders Daniel and Jonathan were working together at a delivery startup and experienced firsthand how slow background checks were slowing down worker onboarding. Some key findings included: Bookings to revenue conversion rates were significantly below target. ” Lindsay shared.

Objectives and Key Results 119

Objectives and Key Results Growth Engineering Quota 119

Martech

DECEMBER 4, 2024

Getting swept up in the hype of shiny new tools is easy. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. A clear understanding of core objectives (i.e., When teams work together, martech stops being a source of silos and starts being the bridge to bigger goals.

Objectives and Key Results 120

Objectives and Key Results Technology Technology High impact 120

Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Search Engine Land

JULY 25, 2024

With so much happening, it can be overwhelming to keep up. In it, I go into granular detail with personal stories, processes and “how to” content centered on what I call the “START” planning process, and I will unpack those five steps to follow. Strategy The first phase of START planning is strategy.

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Business email address Sign me up!

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

STAR Results

JUNE 3, 2020

Businesses are starting to open, which hopefully is a good thing. Even though we are still social distancing and face to face selling may not resume until 2021, you are still responsible for sales results. What can you do to jump-start your sales and make up for any lost sales during the last several months?

Closing 247

Closing Objectives and Key Results Sales Follow-up 247

Martech

AUGUST 7, 2024

As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. They feel unsuccessful and worried they aren’t meeting leadership expectations. Without this plan, you’ll end up with BYOAI and chaos.

B2B 120

B2B Objectives and Key Results Legal Territory 120

Tibor Shanto

OCTOBER 4, 2021

Most use data/stats as an object to be thrown, with the hope the prospect becomes sufficiently impressed to move forward. Remember, you prepared for this meeting, (let’s say), they have not. In this case we focus on things that are just beyond reach, and opportunities missed as a result. Weaponize Your Data.

Objectives and Key Results 307

Objectives and Key Results Drivers/motivators Prospecting Represent 307

Veloxy

JUNE 21, 2021

You can use these scripts, tips, and tricks to up your cold call game. Handling Cold Call Objections. The key to the best cold calling scripts is a proper structure. You’ll start the conversation off with an air of confidence and familiarity. This opens up an opportunity to show you have the solution.

Cold Call 298

Cold Call Objectives and Key Results Pitch Follow-up 298

Veloxy

NOVEMBER 30, 2023

In-person meetings create more space to read between the lines, interpret nuances, and establish bonds that last beyond a single transaction. Grab a warm coffee or tea and let’s get started! This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.” So what is coaching?

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. These directors want to use AI to improve business results. AI-powered research tools, particularly Perplexity.ai, help us gather and validate information by providing source-backed insights and generating intelligent follow-up queries.

Angle 123

Angle Objectives and Key Results Education Strategize 123

STAR Results

NOVEMBER 14, 2021

When I was running a sales force , I was equally focused on finishing the year off and starting the next year even stronger. I would get my sales team to begin building plans for a strong start in the upcoming year at this time of year. Top companies are focused on being ready to start the year off with a bang.

Territory 227

Territory Objectives and Key Results Sales Start-ups 227

Veloxy

MAY 30, 2024

It started with door-to-door sales and evolved into telemarketing and direct mail. When we engage with potential customers, we can learn about their pain points, preferences, and objections. This information helps us refine our products, services, and marketing strategies to better meet their needs.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Martech

NOVEMBER 13, 2024

The current landscape of AI in marketing: Point solutions and AI augmentation Shortly after ChatGPT’s release in November 2022, those magic “AI buttons” started appearing across our software. At first, clicking them felt a bit gimmicky — the results often fell short of the hype surrounding AI. Data skills AI runs on data.

Pipeline 120

Pipeline Campaign Objectives and Key Results Legal 120

Veloxy

FEBRUARY 13, 2023

Let’s get started (or fast forward using the table of contents below)! While close ended questions give you faster and direct results, open ended questions deliver richer and more valuable insights. This is why asking the right open ended pain point questions is key, especially when engaging with prospects and leads.

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Veloxy

JANUARY 2, 2024

Grab a warm coffee or tea and let’s get started! Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. Set and Track Sales Objectives Setting goals is essential for your company to consistently achieve growth targets in sales.

Product 246

Product Territory Objectives and Key Results Sales 246

Iannarino

FEBRUARY 28, 2024

Over the last two decades, many sales leaders have chased every shiny object that was put in front of them. What are your current sales-team development initiatives, and how will they improve your results? There have never been as many options to continuously level up your sales force. Your team wants you to coach them.

B2B 218

B2B Objectives and Key Results Pipeline Sales 218

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. What automated reports can you set up to do some heavy lifting for you?

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 115

Conversion Gaming Objectives and Key Results Referrals 115

Veloxy

NOVEMBER 15, 2022

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? Total revenue enhancements across the company of up to 208%. The results? The 5 key features are detailed below: 1. Hold regular meetings and feedback settings with sales and marketing teams.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Sales Hacker

SEPTEMBER 24, 2022

I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results.

Objectives and Key Results 132

Objectives and Key Results Cold Call Sales Follow-up 132

Veloxy

JUNE 4, 2024

Lack of productivity can result in lost sales, poor customer relations, and inability to complete everyday tasks. As leaders, we need to take the time to invest not only in new programs but also in bringing our sales team up to speed. You automatically assume that your time and monetary investment will start to pay off immediately.

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Gaming 112

Gaming Conversion Objectives and Key Results Referrals 112

Martech

SEPTEMBER 17, 2024

The first article in this series on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. And how do we get there?

Objectives and Key Results 61

Objectives and Key Results Click Through Rate Campaign Drivers/motivators 61

Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

GTM 124

GTM B2B Conversion Objectives and Key Results 124

Cerebral Selling

AUGUST 12, 2023

In my wildest dreams, I never imagined I’d end up in sales. David in his “Big Bang Theory” Days (1997) I started my career as a research scientist and got into sales (by accident) in 2000 at the turn of the dot-com boom. One which I helped start in 2008 was acquired Salesforce, which is how I came to work there.

Objectives and Key Results 208

Objectives and Key Results Sales Pitch Gaming 208

Hubspot

MARCH 12, 2025

Lets take a look at the basics of SNAP and how you can start using it in your sales cycle. The 3 Decisions SNAP Selling Terms to Know How to Start SNAP Selling What is SNAP selling? For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. And, this can have beneficial results.

Sell 61

Sell Objectives and Key Results Pitch Sales 61

Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. You must choose the primary conversion action most likely to drive optimal performance.

Profit margin 134

Profit margin Objectives and Key Results Campaign Conversion 134

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. A sales performance evaluation is a structured review of a salespersons results, skills, and areas for improvement. That starts with understanding the different approaches you can take.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

Hubspot

JULY 22, 2024

I’ve also found that regional companies are a great start to your list, as people love to do business with other locals. I know, I know, you'd rather just pick up the phone and call. Here‘s one thing I never fail to do: Look up how to pronounce the prospect’s name. Option 2: Objection I understand. Introduce yourself.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Partners in Excellence

APRIL 2, 2022

We seek to determine their goals/objectives, understand their issues, what they are looking for, and how we can best help them. We start with discovery calls to each of the buyers, trying to understand their issues. It is never the summation of individual goals and objectives. As sellers. We diligently cycle through all of them.

Objectives and Key Results 159

Objectives and Key Results Finance B2C Meeting 159