Martech

JULY 18, 2024

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. Fostering a culture that values prompt and decisive action is key. It’s time we address it head on.

Objectives and Key Results 112

Objectives and Key Results Government Strategize Launch 112

Heinz Marketing

SEPTEMBER 24, 2024

Tasks and Tools In this section, we’ll go through several everyday SDR tasks that can be automated and/or streamlined along with the AI tools to help do the trick. Appointment Scheduling Challenge : Coordinating calendars and booking meetings with prospects is often a time-consuming back-and-forth process.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Tibor Shanto

JUNE 17, 2021

What hypothesis I am proposing is this: Ambition is key – investing energy in low balling targets will hurt you in the long run. If the reasons why goals are set to be a stretch is new to you I’d recommend you read this post about OKR grading as it outlines the science of why ambition is key to team and organisational success.

Objectives and Key Results 293

Objectives and Key Results Quota Sales Drivers/motivators 293

Heinz Marketing

SEPTEMBER 26, 2024

Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Early planning allows the time to thoroughly analyze the past year’s performance and identify trends, resulting in more informed decisions regarding investments, cost-cutting, and resource allocation.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Search Engine Land

AUGUST 29, 2024

AI is a key driver for transformation. Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. Business email address Sign me up!

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Veloxy

JUNE 15, 2023

As sales professionals navigate this ever-changing landscape, the secrets to their success lie in adapting to industry trends , leveraging technology, and honing essential skills. Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Search Engine Land

SEPTEMBER 4, 2024

This article will explore the potential time-saving benefits of generative AI in PPC and cover how we can use the technology to our advantage. You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping. It’s now common to use AI tools for note-taking during meetings.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

Veloxy

NOVEMBER 30, 2023

In-person meetings create more space to read between the lines, interpret nuances, and establish bonds that last beyond a single transaction. Unlike inside sales, which rely on digital communication, field sales involve personal meetings, presentations, and relationship-building on the ground.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Sales Pop!

AUGUST 29, 2024

Keeping up with the latest technology is tough, especially when you’re juggling a million other things. But here’s the good news: with a solid technology scouting strategy, you can stay ahead of the curve without breaking a sweat. That’s basically what technology scouting is. How are you going to find these new technologies?

Technology 130

Technology Technology Objectives and Key Results Start-ups 130

Closing Bigger

FEBRUARY 10, 2025

Which drives results? They build and maintain structure, keep teams accountable, and drive short-term results. Leadership is about crafting and communicating a vision that inspires and aligns the team with the companys long-term objectives. They meet quotas, but they dont innovate or push boundaries. Whats the solution?

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Limited Perspective : Being too close to the brand can result in tunnel vision, missing out on fresh ideas. Failure to meet the demand can result in lost opportunities.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Sales Hacker

FEBRUARY 6, 2020

One of these facets is being ultra prepared for customer meetings. . The Importance of the Meeting. In a deal cycle, each meeting with a prospective buyer is a milestone activity, and a successful one propels the opportunity forward. . The meeting is your chance for a live “at bat” with the customer. Have a Game Plan.

Meeting 135

Meeting Customers Drivers/motivators Objectives and Key Results 135

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Marketers need to make sure the new tech is yielding results in the form of insights and performance.

Technology 124

Technology Technology E-commerce Objectives and Key Results 124

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. Key changes include new record ID generation for merged records and prioritization of property values and associations from the primary record. Optimize support with ticket splitting in help desk.

Objectives and Key Results 112

Objectives and Key Results CRM Pipeline Contact 112

Veloxy

JANUARY 2, 2024

Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. You can easily address this by embracing sales technology to streamline sales processes. If you don’t have a roadmap outlining how to approach sales, you can’t expect consistent results.

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

NOVEMBER 13, 2024

At first, clicking them felt a bit gimmicky — the results often fell short of the hype surrounding AI. In our car analogy, it’s like lane-assist technology — it helps, but we’re still driving. Success will rely on securing leadership buy-in and effectively communicating results across the organization.

Pipeline 120

Pipeline Campaign Objectives and Key Results Legal 120

Search Engine Land

AUGUST 8, 2024

Today, small teams meet this demand by adopting AI to produce a greater output. Without AI, teams risk not meeting their goals due to limited resources. Likewise, advancements in PPC have changed how teams think about technology’s impact. Therefore, adapting human expertise and technology creates a competitive advantage.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Another effective prospecting strategy is cold calling, which, when done correctly, can yield excellent results.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Iannarino

FEBRUARY 28, 2024

Over the last two decades, many sales leaders have chased every shiny object that was put in front of them. Many of these distractions are technological, and others are fads that have no ability to improve your sales team’s effectiveness. What are your current sales-team development initiatives, and how will they improve your results?

B2B 218

B2B Objectives and Key Results Pipeline Sales 218

Veloxy

NOVEMBER 15, 2022

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? The results? Meanwhile, it is important to have a clear understanding of your objectives and key performance indicators before launching your account based selling models. Internal alignment.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. Achieve Faster Results with Salesforce Get personalized insights and discover how you can accelerate time-to-value with help from our Salesforce Professional Services experts.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Veloxy

MAY 30, 2024

With the advent of digital technology, cold outreach has transformed. When we engage with potential customers, we can learn about their pain points, preferences, and objections. This information helps us refine our products, services, and marketing strategies to better meet their needs. We need to know what we want to achieve.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

GTM 124

GTM B2B Conversion Objectives and Key Results 124

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention. Here are the three key advantages: 1.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Sessions can feel awkward and judgmental, and sales reps may leave unsure of where they need more practice until they face real-world consequences in crucial sales meetings. Were you consistent?

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Veloxy

APRIL 12, 2023

Address Objections As a solar salesperson, you’re bound to encounter objections from potential customers. These objections can range from concerns about the cost of solar energy to doubts about the reliability of solar panels. This can be a key factor in successfully closing deals with customers.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Martech

DECEMBER 13, 2023

In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.” The first iterations of mainstream generative AI centered on discovering this new shiny object and what it could do.

Objectives and Key Results 110

Objectives and Key Results UX Manufacturing Technology 110

Partners in Excellence

APRIL 2, 2022

We seek to determine their goals/objectives, understand their issues, what they are looking for, and how we can best help them. IT (if it’s a software/technology solution) may be worried about implementation. It is never the summation of individual goals and objectives. As sellers. And they fail! And we are bewildered.

Objectives and Key Results 159

Objectives and Key Results Finance B2C Meeting 159

Martech

NOVEMBER 14, 2023

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. I also expect companies will apply this technology in reasonable ways. These three developments stood out for me this year.

Retail 130

Retail Niche Objectives and Key Results Technology 130

Hubspot

MARCH 12, 2025

For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. And, this can have beneficial results. This requires a deep understanding of their business needs and objectives. For buyers, it offers a smoother, less overwhelming purchasing experience. What does SNAP Stand for anyway?

Sell 61

Sell Objectives and Key Results Pitch Sales 61

Martech

JANUARY 14, 2025

Get detailed insights on meetings with custom report builder. Control who can create CRM objects with new create permissions. How it helps you Managers can now generate detailed reports on meeting performance, including tracking who schedules, hosts and attends meetings. Automate backup scheduling in HubSpot.

Objectives and Key Results 61

Objectives and Key Results CRM Campaign Pipeline 61

Search Engine Land

FEBRUARY 19, 2024

Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Yet, a rapidly changing landscape of technologies and buyer expectations can outpace professional development and overwhelm even seasoned professionals.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Pitch 52

Veloxy

SEPTEMBER 30, 2021

This is the golden key to cold calling! Yet… 82% of buyers have reported that they accepted a meeting with a cold-calling salesperson as a result of their initial call. Anticipate Objections By anticipating what your prospect might object to, you can be prepared with a legitimate answer for each.

Cold Call 211

Cold Call Objectives and Key Results Real Estate Up-sell 211