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Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. If we treat each person with loving kindness and respect, we'll be making the positive impact I know we can while building a stronger, more loyal base. We are humans, serving humans.
As sales professionals, we all remember our first trip to a seminar, convention, or tradeshow. You’re sent to an event to generate some leads and meet with customers, and it quickly turns into a hyper-social happy hour. The below episode clip follows Marcus to Gander Outdoors, where he meets the founder of Smithfly. The Founder.
Co-Founder & CRO of TradeShow Makeover. There are so many resources to get information on your client prior to that first meeting. Lastly, never underestimate the power of building a rapport with your prospects and customers. I love to meet new people, learn their stories, and find out what motivates each individual. .
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