Search Engine Land

JULY 29, 2024

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Strategize 122

Strategize Strategic planning Technology Technology 122

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone. Up to 72% of U.S.

Government 109

Government Technology Technology B2C 109

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences.

Cross-sell 107

Cross-sell Drivers/motivators Strategize Promote 107

Martech

JULY 18, 2024

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. Dig deeper: Strategic vs. tactical decisions: How to find the right balance 2. It’s time we address it head on.

Objectives and Key Results 114

Objectives and Key Results Government Strategize Launch 114

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. Let’s explore how to cut through the noise and deliver quantifiable value.

Objectives and Key Results 122

Objectives and Key Results Technology Technology High impact 122

Heinz Marketing

SEPTEMBER 24, 2024

Appointment Scheduling Challenge : Coordinating calendars and booking meetings with prospects is often a time-consuming back-and-forth process. AI Solution : Tools like Chili Piper and Calendly automate the scheduling process, allowing leads to book meetings at their convenience without needing human intervention.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Martech

JANUARY 18, 2024

Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. Enabling personalized content.

Strategize 116

Strategize Growth Technology Technology 116

Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

Strategize 116

Strategize Sales Pipeline Non-Profits 116

Martech

JULY 10, 2024

To meet these demands, organizations are turning to modular content. Emerging technology, like generative AI, has increased expectations for personalized content, but modular content creation isn’t tied to a specific technology or platform. This article was co-authored by Rene Cizio.

Government 111

Government Legal Pipeline Technology 111

Salesforce

JULY 18, 2024

For MOL, the connection relies on using data to understand customer needs, and expanding the business to meet them. According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies. The latest technology does more than store data in the cloud.

A/B testing 98

A/B testing Retail CRM Strategize 98

Sales Pop!

MARCH 18, 2024

Whether it’s optimizing routes, improving communication with drivers, or investing in technology. There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. Heavy-haul trucking companies can leverage technology solutions such as GPS tracking systems to monitor.

Strategize 130

Strategize Transportation Drivers/motivators Networking 130

Martech

SEPTEMBER 20, 2024

This approach meets multiple customer needs with integrated solutions while allowing the company to grow efficiently across its products. He partners with resellers, technology integrators and industry consultants to extend the platform’s reach. Jason needs a martech stack that can handle a growing platform.

GTM 109

GTM Product Cross-sell Profit margin 109

SaaStr

MARCH 13, 2025

Meet Our Experts Rajin Alqahtani General Partner at Hypergrowth Partners and interim CMO at Together AI, Rajin brings a unique perspective from both the operational and investment sides of AI scaling. .” Harvey hit 10x. The bar isn’t just higher – it’s in a different stratosphere.

Growth 107

Growth Strategic partnership Contract GTM 107

Martech

AUGUST 6, 2024

It meets with the marketing organization regularly and routinely. It makes strategic recommendations to the marketing organization rather than just following instructions. Does that mean all marketing is reducible to technology? It means that — today — marketing and technology are inextricably intertwined. Of course not.

Promote 109

Promote Campaign Follow-up Strategize 109

Sales Hacker

FEBRUARY 7, 2025

During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality. The focus shifts from experimentation to execution, as companies must scale operations to meet increasing demand.

Price 112

Price E-commerce Cross-sell Profit margin 112

Sales Hacker

NOVEMBER 15, 2024

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Note-taking during meetings: Sharpens the ability to synthesize information and identify patterns. These “skill byproducts” are essential to long-term success. Let’s get into it.

GTM 113

GTM Cold Call Strategic partnership Follow-up 113

Martech

SEPTEMBER 27, 2024

Balancing the trifecta Mastering the balance of ROAS, brand safety and brand suitability requires advanced technology. Third-party verification partners like IAS utilize machine learning to analyze large volumes of content in real-time, making quick decisions about ad placements that meet safety and suitability standards.

Campaign 123

Campaign Conversion Strategize Trust 123

Martech

NOVEMBER 11, 2024

The COE execution team: Key team roles and their contributions The execution team operates at the intersection of creativity, technology and strategy, using technical expertise and marketing savvy to produce experiences that resonate with audiences. Collaborating on A/B testing and optimization for enhanced engagement and satisfaction.

A/B testing 111

A/B testing UX CRM Strategize 111

SaaStr

JANUARY 26, 2025

Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. The KPI Alignment System Have customers email explicit performance expectations Build custom reporting dashboards Weekly cross-team optimization meetings Formal performance reviews 2.

Education 103

Education Legal Promote Growth 103

Martech

JUNE 20, 2024

As a senior leader, one of your core responsibilities is pushing your team’s operational maturity forward so you are ready to meet tomorrow’s challenges. any technology investments risk potentially wasting valuable human and financial resources. Even incremental improvements in maturity can make a real impact on the business.

Strategize 104

Strategize Niche Technology Technology 104

Search Engine Land

JULY 16, 2024

Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it. While everyone understands this new technology’s potential benefits, no one can predict the future.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Closing Bigger

FEBRUARY 10, 2025

They look beyond the immediate quarter and set a strategic course for the future. They meet quotas, but they dont innovate or push boundaries. The Role of CRM and AI in Bridging Leadership and Management Technology, when used correctly, can enhance both sales management and leadership. Their world is the next 90 days.

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Technology & Tools: AI, analytics, automation, CRM, and other Martech tools. Benefits of Early Budget Planning There are many benefits to getting started early.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

JUNE 30, 2023

CMOs desire a strategic and agile marketing organization that meets diverse work requirements. Without structure and unification, the strategic insights feeding future activities suffer. Here’s how structuring a strategic insights unit can help CMOs overcome this issue.

Strategize 109

Strategize Consult Appointment Territory 109

Highspot

MARCH 3, 2025

Some love the technology but question what “good” looks like in practice, while others view it as too much effort or are hesitant to break away from their current methods. His story provides a powerful example of how to overcome adoption hurdles and deliver meaningful outcomes through this technology.

Strategize 52

Strategize Customers Technology Technology 52

Veloxy

JANUARY 2, 2024

These range from strategic alterations to investments you can make that will have a transformational impact. Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. You can easily address this by embracing sales technology to streamline sales processes.

Product 246

Product Territory Objectives and Key Results Sales 246

Veloxy

JULY 23, 2024

Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. Benefits of Predictive Sales AI Predictive Sales AI is more than just a technological upgrade. Another example might be a technology company that sells software solutions.

Technology 130

Technology Technology Sales Healthcare 130

Martech

FEBRUARY 3, 2025

Whatever the problem, they don’t just throw technology at it. This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? The interconnected nature of modern marketing technology complicates decisions. But this approach carries risks.

Finance 104

Finance Technology Technology Drivers/motivators 104

Search Engine Land

AUGUST 5, 2024

Optimizer : Ensure systems make intelligent adjustments based on nuanced insights to meet specific needs. Just as a restaurateur’s vision and management support a chef’s brilliance, human marketers play a vital role in ensuring that AI has the best data (ingredients) and strategic direction (menu). Identifying new opportunities.

Campaign 86

Campaign Strategize Meeting Account management 86

Search Engine Land

SEPTEMBER 4, 2024

This article will explore the potential time-saving benefits of generative AI in PPC and cover how we can use the technology to our advantage. This allows PPC managers to focus on interpreting the data and making strategic decisions rather than spending hours compiling reports. Business email address Sign me up! Processing.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Salesforce

AUGUST 15, 2024

You peek at your calendar to confirm a few meetings. This provides a single source of truth for your business and allows for more strategic decision-making and personalized engagement. The reports generated from analytics are used by organizations to understand performance, optimize processes, and guide strategic planning.

Product 83

Product E-commerce CRM A/B testing 83

Salesforce

OCTOBER 30, 2024

Agents can automate many tasks including scheduling meetings, generating summaries, writing emails, doing research, and analyzing data. These are important, time-consuming things that an agent can do for workers, freeing them up to collaborate with colleagues wherever they may be, and focus on more strategic work.

CRM 102

CRM Customer Relationship Management Launch Follow-up 102

Partners in Excellence

MARCH 5, 2025

We set goals for outreach: So many emails, so many social interactions, so many calls/texts, so many conversations, so many meetings. We look at our pipeline activities, how many first meetings, how many demos, how many proposals, when are we going to close, what discounts are we providing.

Customers 103

Customers GTM Conversion Meeting 103

Hubspot

JANUARY 14, 2025

When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention. Instead, they should be recognized as strategic thinkers, relationship builders, and growth drivers.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Heinz Marketing

AUGUST 9, 2024

This automation frees up your team to focus on creative and strategic initiatives that require a human touch. Additional considerations Quality Control: Ensure that AI outputs are regularly monitored and adjusted to meet evolving standards and expectations. Want to learn more about working with an agency?

E-commerce 116

E-commerce Campaign Follow-up Trust 116