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How to manage SEO campaigns during economic downturns

Search Engine Land

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. Pricing pressures : As consumers go through times of economic uncertainty, consumer confidence and priorities in spending disposable income change. Essential products are often price-sensitive during a downturn.

Campaign 108
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Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. “The digital advertising market enjoys competitive pricing, lively innovation, and robust competition — helping advertisers, publishers, and consumers.

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Why “Simple” Websites Are Scientifically Better

ConversionXL

On a “low complexity, highly prototypical website”, the 5-9 “chunks” the working memory tries to process are things like guarantees, product descriptions, prices or offers. Double check to make sure your site fits the public expectation in pricing, aesthetics, speed, etc. Deviation Causes Disengagement.

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11 Things People Believe But Shouldn’t

ConversionXL

Books that have “Harvard Classics” written on the cover can sell for twice the price, adding a well-known designers’ name to a pair of jeans triples the price etc. The price is 150$—is it cheap or not? So you happily buy it, convinced that you got a good price for it. Now that is cheap! In the 1970?s,

Price 120
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11 Things People Believe – But Shouldn’t

ConversionXL

Books that have “Harvard Classics” written on the cover can sell for twice the price, adding a well-known designers’ name to a pair of jeans triples the price etc. The price is 150$ – is it cheap or not? So you happily buy it, convinced that you got a good price for it. Now that is cheap!

Price 113
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PODCAST 123: How to Go From a Transactional Model to a Subscription Model with Brandon Meyers

Sales Hacker

That means we need new pricing models, we need to figure out new delivery mechanisms for our data, so on and so forth. Brandon Meyers: I grew up in Grand Rapids, Michigan, a Midwest town. ” And so just kind of looking at Michigan and the economy in Michigan at that time, there really wasn’t much to strive for.

Start-ups 116
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Cities & States That Will Pay You to Move There

Hubspot

Luckily, not everywhere in the United States is experiencing skyrocketing rent prices. Clair, Michigan. Whether you're a new college graduate, buying your first house, or just short on cash, affordability is crucial when considering a location. Here are the amazing communities that will pay you to live there. Number of Open Jobs: 27.