WITCE Wednesdays – Consumer Confidence (Economic Indicators)
A Sales Guy
MAY 1, 2013
There are several consumer confidence tracking indicators, however the two most widley followed and used are the CCI or Consumer Confidence Index and the MCSI or The University of Michigan Consumer Sentiment Index. If you sell to builders, they are buying less from you. If you sell to retailers, they are tightening their belts.
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