Founders: Before You Hire a Sales Team, Consider These Options
Sales Hacker
MAY 15, 2023
I’ll talk you through figuring out if you’re ready to hire salespeople, and make my pitch for why a founder-led sales strategy makes sense for early B2B startups. Pro tip on cold pitching for founders: Cold pitching in our current environment is a zero-sum game. How do you know you’re ready to hire a sales team? Virtually zero.
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