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You can still use email marketing to promote your products by placing display ads in niche newsletters. It’s worth noting that displaying ads on one’s newsletter typically implies an endorsement of the product, so there’s a built-in social proof element. Are people interested in your product? That’s a 3541% ROI!
This sales funnel model is so effective because you are gradually increasing commitment as you are building trust. Note that the article doesn’t have to be perfect in order for you to publish it, you can start with what Adam Enfroy calls a MinimumViableProduct (MVP) version of the post. Target popular keywords.
Plus, it’s your product: You believe in it. And promoting and selling something you believe in creates a positive feedback loop where potential customers are more likely to trust and buy the product. Salespeople, especially newly hired ones, won’t have the same passion for or knowledge of the product as you do.
Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Slack started with a minimumviableproduct.
You build something quickly, a minimumviableproduct. It comes from trust and people trust you when you are vulnerable, when you’re authentic, when they know that they’re dealing with a real human being. I think sharing those with the people around you will do nothing but engender trust and respect.
They offer face-to-face interactions, building trust and loyalty among customers. Service-based businesses Instead of selling physical products, service-based businesses offer customers value by providing expertise, skills, or labor. Small businesses can thrive both locally and virtually, each offering distinct benefits.
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