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“Content Free” Content

Partners in Excellence

Did they think a pretty picture and an “Enroll” button was a minimum viable product? (I What were the new features, were the new capabilities worth the close to doubling in price? His concepts of Lean Start-ups and Minimum Viable Product are powerful for learning and adapting quickly.

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers.

Product 142
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How to Use Porter's Five Forces to Outmaneuver Your Competition

Hubspot

Customers have a rich pool of options to choose from, so if your prices are too high, they can just strike a deal with a supplier who will sell to them at their preferred price. I n other words, customers typically wield more power than suppliers in competitive industries. Potential of New Entrants into the Industry.

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QoS–Quality Of Service

Partners in Excellence

We complain, yet we accept it–this must be the price we pay to have this technology. Some suppliers have adopted a policy of having their products constantly in “Beta” as if that were a reasonable rationale for poor quality. . We’re deluged with new offers of products–all Minimum Viable Products.

Service 114
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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

The Concierge stage is about delivering the product promised in The Pitch, to a few customers with as little technology as possible. The reason you want to start with a small customer base & minimum viable product is so you can work with those customers to create an experience they’re truly excited about.

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All Customers Aren’t Alike

Partners in Excellence

Are they risk averse, are they always the last to adopt a change, choosing to compete on price or other bases? We can, however, leverage this model of customer maturity to great impact, both in our introduction of new products/solutions, as well as maximizing the effectiveness of our sales and marketing programs.

Customers 102
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How Focusing on Delivering Customer Value Generates Business Value with Gusto Co-Founder Josh Reeves (Pod 606 + Video)

SaaStr

The real value of any company depends not on its share price but on the value it provides to its users. Minimum Loveable Product, not Minimum Viable Product. Gusto CEO and co-founder Josh Reeves has seen firsthand how this value is built. The company doesn’t exist for its own benefit.