Partners in Excellence
DECEMBER 31, 2024
One of the key strategies for very early stage companies, for new product developers, or lean practitioners, is the concept of the “Minimum Viable Product.” ” It’s a very customer centric approach in launching new products. It leads to recurring business and huge referrals.
ConversionXL
OCTOBER 7, 2021
Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers.
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ConversionXL
FEBRUARY 3, 2022
Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Dropbox Basic account holders earned 500 MB of storage for each successful referral.
Sales Hacker
OCTOBER 14, 2021
Product Hunt isn’t just about introducing your product to the audience. For example, you can get comments on your prototype from community members and make your product better. So measure referral traffic received from Product Hunt, newly acquired clients, number of comments, and more. It can have several goals.
Salesforce
APRIL 7, 2022
Include referrers and social media signals in these markets. Brands may want to leverage a minimum viable product approach to fast-track a global ecommerce expansion. Dig into web tracking data to learn where people browse your site. Understand the challenges of international ecommerce expansion. Activate and launch.
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