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Finding it can guide your strategicplans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategicplanning What is total addressable market (TAM)?
Beyond the mere calculation of CLV, an organization must embrace the total value a customer can bring as a factor in strategicplanning, culture and key performance indicators (KPIs) that drive decisions. An iterative approach with a minimumviableproduct (MVP) approach in mind can go a long way.
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