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How I Work It – Social Selling with Tom Pick

Adaptive Business Services

Personally, grew up in central Minnesota, happily married, dad to two amazing adult children. Realized I didn’t want to do that forever, so I went back to school, got my MBA from the University of Minnesota Carlson School, spent 14 years in corporate marketing, 10 years with a small B2B-focused agency, then started my own consultancy in 2017.

Sell 101
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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. What kind of pitch for Sandstone’s new products works best? What time of day is best to reach out, and how often?

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We turned MarTech into a chatbot. This is what we’ve learned (so far).

Martech

It is an American multinational conglomerate corporation headquartered in Maplewood, Minnesota. Earlier I wrote about the idea I had about creating a self-testing quiz and simulating a sales pitch. It can also be used to convey a sense of appreciation or enjoyment, as in “MMM, this pizza is delicious!”

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These 6 Cold Email Examples Are So Good You’ll Want To Steal Them

Gong.io

Continues with more content about the buyer (ripped straight from his LinkedIn bio), followed by how Gong can help solve the problem … void of marketing/corp jargon and product features/pitches. How did Mike know about Morgan’s love for Minnesota football? Wrapping with a non-threatening (warm) call to action — the Interest CTA!

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Advertorials Can Work—If You Get It Right

ConversionXL

Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). Paypal tells the story of a teacher and a musician who came up with a creative plan that sparked generosity throughout Minnesota. What problems can advertorials solve?

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This day in search marketing history: March 8

Search Engine Land

5 Shiny Reasons Google Should Take Over Ford’s Twin Cities Auto Plant 2007: A fun and compelling pitch for Google to come to St. Paul, Minnesota. Mark Cuban Subpoenas Google Over YouTube Videos 2007: Magnolia Pictures, Mark Cuban’s film studio, subpoenaed Google for the identities of those who uploaded his videos to YouTube.

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Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)

Hubspot

For example, we created a video highlighting employee successes with our program and created two versions of the video: one that we could use to pitch additional external business, and one solely focused on helping the influencer make the case for the success of our program internally.