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How I Work It – Social Selling with Tom Pick

Adaptive Business Services

A desire to share, educate, and to promote others. Personally, grew up in central Minnesota, happily married, dad to two amazing adult children. Tom takes the mystery out of social selling by consistently demonstrating key elements including … Authenticity. Personalization. Uniqueness. Welcome, Tom!

Sell 101
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Marketing collaboration and experimentation in action

Martech

At a somewhat smaller scale, Minnesota’s top newspaper, the Star Tribune, has been having success with Optimizely’s experimentation product. In final product news from the conference, Optimizely announced Real-Time Segmentation, promoting personalization at the moment of engagement. Real-time segmentation.

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What Is Local PR and How Does It Work? [Examples]

Hubspot

Global manufacturer General Mills (products include Cheerios, Lucky Charms, Cinnamon Toast Crunch, and a number of other household breakfast cereals) provides grants every year for educational programming in Minneapolis, Minnesota. The Hometown Grants are how Minneapolis-founded General Mills gives back to its community.

Angle 100
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We turned MarTech into a chatbot. This is what we’ve learned (so far).

Martech

and got back the following: AI: Marketing Mix Modeling (MMM) is a technique used by marketers to measure the impact of advertising and promotions across channels while controlling for external factors outside of a brand’s control, such as inflation or consumer sentiment. A user asked MarTechBot to “Tell me what I need to know about MMM?”

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How a 24-Hour Marketing Push Could Transform Your Nonprofit's Fundraising Strategy

Hubspot

The Great Minnesota Give Together" From Razoo Giving. In 2012, November 16th was "The Great Minnesota Give Together," which involved 3,972 nonprofits and over 47,000 donors. Hundreds of local businesses promoted kick-off parties, concerts, and donation stations at bars, clubs, stores, and coffees shops across the city.

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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). For definition purposes, the process for a single campaign includes idea generation, concept research, asset design, and—the final step—promotion. Define your angle.

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How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands

Hubspot

It was a way of engaging with followers over timely events, random questions, and product promotions. Promote Offers, Live Events, etc. In the not-so ancient past, Twitter users used to tweet out makeshift polls and use likes, retweets, or replies to get their “results.” 11) HubSpot Academy.