Remove Minnesota Remove Repeat business Remove Territory
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SaaStr Podcast #367 with Zoom Head of Global Sales Operations and Enablement Hilary Headlee

SaaStr

Hilary Headlee: Sure, I got into SaaS actually back in Minneapolis, Minnesota. And it ended up that they were starting on having an ACV, or an annual contract value, and that’s where I first started to understand that type of repeatable business. And I fell in love with it.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Additionally, once customers make a purchase, it’s about continuing the relationship with them to encourage repeat business, referrals, and brand champions. That way, you can make sure you’re going after the best leads right off the bat. Instead, think about upselling or cross-selling.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Improved customer loyalty: In my experience, you are likely to experience higher customer loyalty and repeat business with a more personalized approach. About 89% of organizations report that an account-based strategy delivered a better return on investment, as noted by Forrester.

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