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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. First, it can generate email copy tailored to products and services that customers are looking for.

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7 creative email automations for non-ecommerce brands

Martech

When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Quiz follow-ups. Use your welcome series to introduce different themes to see which are most engaging to the user, then tailor your follow-ups accordingly.

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How I Work It – Social Selling with Tom Pick

Adaptive Business Services

welcome to “How I Work It – Social Selling”. There is a lot of confusion, particularly with B2B, regarding how to implement social selling. Our hope is that these folks will inspire those of you are still on the fence and our goal is to share with you some of the best proven selling practices that you might wish to emulate!

Sell 101
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Lead Magnets: Email List Building on Steroids

ConversionXL

Your job is to sell the idea of subscribing to your list, and you need an attractive offer to do it. Lousy, unattractive lead magnet = very few sign-ups. Attractive lead magnet = tons of sign-ups. Your goal is to come up with a magnet that makes them super excited. Selling is often about trust and relationship building.

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Best Sales Rep Salary: Average Sales Salary in 50 States

Lead Fuze

Not to mention that it’s not likely that a great rep will be selling the same thing at the end of their career as when they started. A place that pays you more to sell stuff may end up costing you more to live there. A good way to tell is to pair up the salary of a sales rep and the average salary in that state.

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Data Does It: 4 Leaders’ Data Success With Products, Services, and Innovation

Salesforce

As humans, we read body language, pick up context clues, remember previous interactions, and harness all that information as we navigate the world. One simple way to think about this is in terms of a recommendation engine: Your favorite streaming service learns your tastes and makes great suggestions for your next binge. SUBSCRIBE NOW.

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Advertorials Can Work—If You Get It Right

ConversionXL

Executed well, advertorials provide value to the target audience while also selling a product or service. They’re often lumped together with other maligned tactics, like cold emails and pop-ups. More space to sell potential buyers on your product. Advertorials also have their critics. What problems can advertorials solve?