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What’s Happening in B2B SaaS in 2024 and Beyond with Zapier CEO Wade Foster and SaaStr CEO Jason Lemkin

SaaStr

As first-time founders, they spent time between the Bay area and Central Missouri. But if you know what success looks like in sales, support, engineering, etc., Zapier Had a Competitive Advantage Working Remote When Zapier first started, they played the hand they were dealt. They had no hiring expertise and little money.

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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

Doing additional research can shed more light on the situation, including asking your sales support and IT teams — teams that nurture and support customers daily — for their perspective. Is it a new, one-off problem, or something more endemic to the company’s history? Your customer won’t always have all the answers.