Remove Missouri Remove Sales Support Remove Trust
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What’s Happening in B2B SaaS in 2024 and Beyond with Zapier CEO Wade Foster and SaaStr CEO Jason Lemkin

SaaStr

As first-time founders, they spent time between the Bay area and Central Missouri. Tapping into a market they were familiar with and trusted, helped their dollars go further. But if you know what success looks like in sales, support, engineering, etc., You have to lean into their strengths and trust them to handle it.

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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

They may include emotional, logistical, or even physical hurdles and often shine a light on deeper and more complex issues within a business like trust, transparency, or ethics. A great way to do this is by acting as a trusted advisor. It’s important to think about customer pain points broadly. Think toward the future.