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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

A good Customer Relationship Management (CRM) tool is crucial here. Clarify what the MEDDIC sales process will look like in your organization: Work out step-by-step instructions for how sales reps should apply MEDDIC, so everyone’s clear on precisely how to use the framework effectively.

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How to Succeed as a Territory Sales Manager

Salesforce

Territory sales managers are typically focused on a few large, high-priority accounts. They use customer relationship management (CRM) software — typically equipped with AI and automation tools — to schedule calls, update customer and lead details, and keep track of outreach.

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What Is the Challenger Sales Methodology? Steps, Examples, and Tips

Salesforce

This is different from other sales techniques where you’d begin by engaging in relationship-building chatter, such as inquiring about the buyer’s weekend plans. A Challenger seller starts the sales call by immediately educating the buyer. They are telling, not asking, about the buyer’s problems.