article thumbnail

Why CRM and Marketing Automation Need Each Other

Hubspot

When I was younger and I listened to Hannah Montana sing " The Best of Both Worlds ," I didn't fully understand what she meant. When the two software work together, your company will convert more MQLs to SQLs and make more sales. It can help you discover why leads aren't moving from MQL to SQL or why prospects aren't closing.

CRM 100
article thumbnail

70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation. Sales qualified lead (SQL) A lead vetted by the marketing and sales teams who is deemed ready to buy or have a sales conversation. Lead generation Lead generation is the process of attracting and converting prospects into potential customers.

article thumbnail

What Is Lead Qualification and How Does It Work?

Salesforce

Sales qualified leads (SQLs) Depending on how your company uses this term, either an SQL has been qualified, typically by marketing, and passed along to sales for follow-up or a sales rep has qualified the lead themselves and found them to be a good match for the company.