Does a B2B Business Need a Different CRM Than a B2C Business?
Sales Hacker
JUNE 3, 2021
You need CRM software to support lead management, track progress along the sales pipeline , identify cross- and upselling opportunities, and provide efficient customer service. B2B has a complex sales process initially that involves vetting processes, negotiations, contracts, and possibly more than one decision-maker. Over to you.
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