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What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. It generally includes a business plan outlining the targetaudience, marketing plan, and sales strategy. Close: A deal is agreed upon and your prospect turns into a customer.
Lead scoring helps you separate sales-ready leads from less-engaging leads based upon interaction touchpoints and determine whether they fit into your targetaudience. Marketing teams need to determine a variety of factors to qualify leads. What solutions do the leads want from your product? Step 5: Closing the deal.
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