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Retail media networks continue to grow: 2025 predictions

Martech

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. The post Retail media networks continue to grow: 2025 predictions appeared first on MarTech.

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Experian rolls out retail media network solution

Martech

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Create audiences: Helps enrich first-party data using Experian Marketing Data or Experian’s Partner Audiences network.

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IAB finalizes retail media networks standards for in-store

Martech

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. Dig deeper: Retail media networks: What you need to know Store zones. The post IAB finalizes retail media networks standards for in-store appeared first on MarTech.

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Google Ads bug mislabels Demand Gen campaigns as Display Network

Search Engine Land

A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements. “This is due to a bug that led to the Google Display Network label appearing in error in some Demand Gen campaign reporting,” Marvin stated on X , promising more information to come.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

But that doesn't mean there aren't some frustrating roadblocks on the network. LinkedIn Recruiter is an effective way to start the recruitment process for an open position. That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn.

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Unlocking the Power of Connections: A New Approach to Networking

Sales Pop!

Drew’s journey, marked by his extensive experience as an entrepreneur and sales leader, sheds light on a transformative approach to networking. The Power of Networking: Leverage and Introductions Drawing inspiration from luminaries in the tech world, Drew Sechrist underscores the formidable power of networking.

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Finalize More Year-end Business with Ease

Sales Pop!

Consider what motivates you, your community, and your networks to benefit many. The ‘numbers game’ is only to be in the sales arena, not with prospective clients. Take longer breaks during the weekend to allow your mind to wander and create new ideas. Always balance the bottom line with additional expenditures to ensure a solid footing.

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