IAB finalizes retail media networks standards for in-store
Martech
DECEMBER 5, 2024
IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. Dig deeper: Retail media networks: What you need to know Store zones. The post IAB finalizes retail media networks standards for in-store appeared first on MarTech.
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