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IAB releases new guidelines as retail media networks mature

Martech

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found. The guidelines will be open for public comment through October 13. Why we care.

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Improving Your Networking Game as a Field Sales Representative

Veloxy

Today, we’re sharing some networking tips that you and your sales team can use. Let’s say that you are a field sales representative from a company that is based in New York City. You never know where that door will take you and if you play your cards right, it could expand your business network tremendously.

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The Top 5 Strategies To Sell Without Selling

ClickFunnels

Connections are important for everyone because a robust personal network can bring you life-changing career opportunities. Ramit Sethi, a New York Times best-selling author and a popular blogger, has valuable insights on connecting with busy people. 4 Build Connections in Your Industry. He already has those.

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In a New York Minute: How SalesLoft Shares #SalesLove

SalesLoft

I Love New York. We’ve had an incredible couple days in New York City visiting customers. New York is a big city, so if we didn’t get to you, it’s not because you aren’t important! Discover new ways to approach sales from 75 industry experts. Check out our photos below.

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Is This The Beginning of the End of the Bay Area as The Global HQ of SaaS?

SaaStr

MongoDB, Datadog, and others have given New York a stronger and strong place in SaaS and Cloud. And yet … and yet … network effects are real. Really, it has seemed that no matter how much other global centers built up in SaaS and Cloud, from Seattle to New York to London to Paris, the Bay Area would likely build up even more.

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How event marketers can use hologram technology for live and hybrid experiences

Martech

Most recently they partnered with WeWork to allow members access to holograms in 11 locations, including New York, Los Angeles, Miami and Washington, D.C. ARHT Media CEO Larry O’Reilly, in conversation at WeWork, New York. ARHT Media holographic capture studio, WeWork, New York. Holograms on stage.

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Delta variant has marketers less eager to return to in-person events this year

Martech

It also follows an announcement by the New York Auto Show that it will not hold its 2021 event , despite optimism earlier this year that it could host tens of thousands of attendees in person. Many of our respondents commented on how the past 18 months have changed their views on professional training and networking.

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