Remove Networking Remove New York Remove Technology
article thumbnail

How event marketers can use hologram technology for live and hybrid experiences

Martech

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom. Holograms on stage.

article thumbnail

IAB releases new guidelines as retail media networks mature

Martech

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found. The guidelines will be open for public comment through October 13. Why we care.

Retail 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Gene De Libero: Spotlight on the expert

Martech

He created and sold one of the first social networks and developed an early digital out-of-home platform for movie theaters. He self-educated himself about emerging technologies that then had no manual. Gene is currently a principal at Digital Mindshare LLC, a New York-based consultancy. I became a professional musician.

article thumbnail

Delta variant has marketers less eager to return to in-person events this year

Martech

It also follows an announcement by the New York Auto Show that it will not hold its 2021 event , despite optimism earlier this year that it could host tens of thousands of attendees in person. The Consumer Technology Association’s upcoming CES 2022 event in January will also require proof of vaccination to attend.

Territory 131
article thumbnail

IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and Conal Byrne, CEO, iHeartMedia Digital Group in New York. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. Image: Chris Wood. for and by black creators.

Sports 114
article thumbnail

Top 10 immersive marketing events of 2023

Martech

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years.

article thumbnail

Salesforce’s AI CEO explains why this new AI wave is different

Martech

Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. At the IAB Tech Lab Summit in New York this month, tech leaders discussed real applications for the technology, either available now or soon.