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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations. It created powerful network effects.

Niche 133
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A holiday gift guide for marketers

Martech

A mini desktop 1080p projector compatible with laptops and smartphones for easily sharing presentations on the go. Dig deeper: From tech tools to personalized presents: Holiday gifts marketers actually want Universal marketing essentials Some gifts work brilliantly regardless of a marketer’s work location.

Teamwork 112
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6 things to look for in a B2B influencer

Martech

What’s important is partnering with an influencer who successfully reaches the much more niche audience a B2B brand is hoping to engage and convert. Network of connections (52%). Look out for experts who might not present themselves primarily as influencers: analysts, for example, and conference speakers.

B2B 113
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How to become a recommended solution provider on Google entity lists

Search Engine Land

Google has traditionally presented someone else’s opinion of “the best” in the form of blue links, videos and lists in featured snippets. Every day, it has billions of hyper-niche conversations with users who trust its advice and will follow its recommendations. Build niche notability (taking E-E-A-T to a new level with N-E-E-A-T-T).

Niche 81
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10 Social Selling Best Practices for Field Sales

Veloxy

When you’re engaging with buyers who expect a superior customer experience from the sales process (as most do and should), it often presents several challenges for the field sales warrior: How many hours a day should I invest in my sales technology stack without sacrificing customer satisfaction and engagement? Microsoft PowerPoint.

Sell 231
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What Is Digital Display Advertising? – A Complete Explanation

ClickFunnels

However, this approach isn’t scalable, so while it can be a great way to get started with display ads, you will likely have to start using display advertising networks at some point. You can still use email marketing to promote your products by placing display ads in niche newsletters. Display Advertising Network Ads.

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Chrome’s IP address protection initiative presents new challenges for marketers

Martech

.” Nevertheless, he emphasized, this isn’t a move by Apple or by niche browsers. ” It will also be disruptive for some of the solutions that present alternatives to cookie-based identity resolution. Those solutions that present non-cookie-based identity graphs are about to have another tool removed from their toolkit.