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Mastering Performance Max using scripts

Search Engine Land

You: “Performance Max maximized my profits.” I am tracking revenue, not profit. Script 1: Negate non-converting Performance Max search terms Performance Max excels at reporting averages, such as the average spend per day, conversion rate and campaign ROAS. Quick question: What exactly does Performance Max maximize? You: “What?

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Facebook Provides New Resource for Non-Profits

Hubspot

Facebook just got better for non-profits. The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. Up until now, Facebook hasn’t quite provided non-profits a clear path to utilizing the network effectively.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. Which processes should we automate to scale up localized campaigns profitably? It’s the fastest, easiest, and most comprehensive way to achieve profitable scale.

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How to overcome bias in PPC for better ad performance

Search Engine Land

How to safely test your assumptions without compromising your client’s profitability. For transactional goals, you might lean toward non-broad keywords (minimum 3+ words in the keyword phrase), exact match single theme ad groups, or dynamic search ads with extensive negatives.

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The 10 Digital Fundraising KPIs Your Non-Profit Must Track

Hubspot

If you're a non-profit focused on increasing donations and donors, here’s a list of the 10 KPIs, put together by Network for Good , of digital fundraising KPI’s you must have a handle on. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming.

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Mixed reactions from ad ecosystem to Google keeping cookies

Martech

Non-cookie identification, due in part to efforts by browsers not owned by the largest DSP, has never really taken off. Lisa Erschbamer , director, digital advertising at Proficio, said she’s unsurprised that Google couldn’t make it work in a way that is profitable to them (and without losing media budgets to other ad networks).

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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

So start with a small daily budget first, then, once you figure out how to generate leads profitably, begin gradually increasing it. Also, remember that LinkedIn is a professional social network, not a personal one, so keep your personal drama, controversial opinions, politics, etc. Let’s Talk About Your Lead Magnet First.

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