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Experian rolls out retail media network solution

Martech

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Create audiences: Helps enrich first-party data using Experian Marketing Data or Experian’s Partner Audiences network.

Retail 110
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IAB finalizes retail media networks standards for in-store

Martech

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. Dig deeper: Retail media networks: What you need to know Store zones. Experiential: In-store demos, workshops, product sampling and events. Processing.

Retail 103
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Google Ads bug mislabels Demand Gen campaigns as Display Network

Search Engine Land

A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements. “This is due to a bug that led to the Google Display Network label appearing in error in some Demand Gen campaign reporting,” Marvin stated on X , promising more information to come.

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How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO

SaaStr

At this year’s SaaStr AI Summit, GitHub CRO Elizabeth Pemmerl shared how to bring AI products to market at scale successfully. With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale.

Product 105
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Top Chrome Extensions To Lift Your Productivity

ClickFunnels

The post Top Chrome Extensions To Lift Your Productivity appeared first on ClickFunnels. Are you looking for anything that will help make your days more productive? Lucky for you, there is plenty of extensions you can add to your Chrome browser to help you become more productive. Dictionary.

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Customer for Life

Sales Pop!

To discover any missing information, use your network, your partners and your client contacts to help connect the dots. Start by assembling your account team in regular sessions to develop honest evaluations and ratings of your performance in each of the areas.

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Building Relationships on LinkedIn: Engage, Don’t Pitch feat. Brynne Tillman

Sales Gravy

Key Takeaways: – LinkedIn as a Networking Tool: Approach LinkedIn interactions like networking at an event. The Importance of OutBound Conference: OutBound is a key event for sales professionals, offering insights into improving pipeline productivity and performance.

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