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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Improved customer loyalty: In my experience, you are likely to experience higher customer loyalty and repeat business with a more personalized approach. Your connections on social media sites also may reveal opportunities to network. Build relationships with stakeholders This is where your research skills can pay off.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

You can do this by cold calling , creating a referral program , or via good old-fashioned networking. Additionally, once customers make a purchase, it’s about continuing the relationship with them to encourage repeat business, referrals, and brand champions. Instead, think about upselling or cross-selling.