Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. The post DoubleVerify announces measurement tools for retail media networks appeared first on MarTech.

Retail 124

Retail Networking Campaign Clients 124

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 119

Retail Networking Customers E-commerce 119

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech!

Retail 125

Retail Networking Growth Campaign 125

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 113

Retail Networking Profit margin Technology 113

Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 116

Retail Networking Customers E-commerce 116

Search Engine Land

SEPTEMBER 26, 2023

Microsoft Advertising Network for retail has been rolled out in the US. The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand.

Retail 104

Retail Networking Launch Campaign 104

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 60% of retailers estimate they are in the planning or execution phase of their unified engagement platform journey. Shoppers and retailers eye generative AI.

Retail 98

Retail Networking Technology Technology 98

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. Why we care.

Retail 107

Retail Networking Growth Process 107

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. This marks a shift from Q1, where Instagram led the pack, according to the report.

Click Through Rate 117

Click Through Rate Retail Sports Growth 117

Veloxy

JUNE 2, 2022

Sure enough, the pandemic accelerated the need for improvements in bandwidth, network connectivity and speed which are all major benefits of 5G. Let’s see what 5G is poised to do in the healthcare, retail and manufacturing industries. 2: More Personalized Retail Experience with 5G. 1: Healthcare – Delivery Optimization by 5G.

Healthcare 147

Healthcare Manufacturing Retail Pharmaceutical 147

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico.

Retail 98

Retail Networking Strategic partnership Campaign 98

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.” It’s worth noting that only 1% of marketers in this survey were on the fence about AI’s impact on retail media. Personalization.

Retail 122

Retail Commission Networking Technology 122

Martech

SEPTEMBER 5, 2024

Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. AI Optimize streamlines this and lets users optimize aspects of their SEO content during the Yoast SEO Analysis process.

Retail 106

Retail Gaming Campaign Engineering 106

Martech

JANUARY 9, 2025

Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. This update includes deep API integrations with major retailer DSPs, such as Amazon DSP and Walmart Connect DSP. This platform offers programmatic functionality and is designed for in-store retail media networks.

SQL 113

SQL Retail Launch Campaign 113

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Online retailers no longer need salespeople, but customers still crave personalized, “live” relationships. Nowadays, social networks are great assistants in increasing sales. The consumer no longer needs to go to an online store or marketplace.

Retail 130

Retail Growth X-functional Cross-sell 130

Martech

MARCH 25, 2022

This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud and hybrid environments. Get the daily newsletter digital marketers rely on.

Retail 114

Retail Launch Education Networking 114

Martech

OCTOBER 1, 2024

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Growing platforms like retail media and digital out-of-home (DOOH) offer even more opportunities, allowing brands to develop more varied and accountable media strategies.

Retail 121

Retail Campaign Drivers/motivators Launch 121

Martech

SEPTEMBER 21, 2022

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. The addition of CTV shows how far retail media businesses have come in supporting omnichannel campaigns for brands. Dig deeper: Why we care about retail media networks. Retail data.

Retail 98

Retail Networking Campaign Launch 98

Martech

JANUARY 17, 2023

Their technology has previously been used to provide video screens for refrigerator doors at Walgreens and other retailers. For retailers building out their retail media networks (RMNs) for advertisers, more screens in key positions throughout the store can produce more ad inventory. Why we care. Get MarTech! Processing.

Retail 111

Retail Promote Networking Technology 111

Search Engine Land

FEBRUARY 9, 2023

Retail media may be a new buzzword, but it’s an old concept. It’s media provided by the retailers, with a new name and digital makeover. Retail media is like that but on the web. Let’s not forget, COVID happened and completely upended consumers’ approach to retail. It is ranked second in the U.S.

Retail 80

Retail Networking Engineering Closing 80

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. What is business casual?” “How How to shrink jeans.”

Retail 115

Retail Trust Networking Presentation 115

Search Engine Land

OCTOBER 7, 2024

Retailers should not underestimate the importance of an omnichannel strategy: A 2024 report shows that 75% of shoppers use both digital and physical touchpoints throughout their customer journey. By leveraging Amazon’s extensive logistics network for same-day fulfillment, retailers don’t need to build out their own infrastructure.

Retail 73

Retail Cross-sell Gaming Networking 73

Martech

OCTOBER 13, 2022

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. This marks the next step for Lowe’s network, which launched a year ago. Dig Deeper: Why we care about retail media networks. Retail media networks aren’t just happening at retailers.

Retail 98

Retail Networking Launch Campaign 98

Martech

JULY 10, 2023

Retail media networks (RMNs) are bringing in big money for big companies. They are responsible for 68% of Amazon’s global profits and 12% of Walmart’s, according to a BCG report which notes that “so far, large companies have led the way in retail media.” Lucky serves a very densely populated, traditionally urban consumer market.

Retail 80

Retail Networking Technology Technology 80

Martech

JANUARY 5, 2022

Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will use its trove of first-party data to sell ads from other brands and serve them to customers through search, video, display, social media and store advertising. Why we care.

Networking 110

Networking Retail E-commerce Customers 110

Martech

JANUARY 8, 2025

Not only is the number of types of marketing channel continuing to grow (see retail media networks and CTV), but the number of outlets within those types is continuing to grow too (see Threads). One thing to realize is that this is a problem that is only likely to get harder to solve.

Retail 107

Retail Technology Technology Networking 107

SaaStr

FEBRUARY 9, 2025

Market share ceiling might be higher than you think : While many SaaS companies plateau at 15-20% market share, Klaviyo has shown that with strong network effects and a truly superior product, you can capture over 50% of your core market. The retail category is massive, especially as more commerce moves online.

E-commerce 97

E-commerce SQL Retail Click Through Rate 97

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech. Get MarTech!

Retail 107

Retail Launch Campaign Contact 107

Martech

OCTOBER 3, 2024

Ads can be shown in the Lyft app, on in-car tablets while the traveler rides in the Lyft car and through out-of-home advertising placed on bikes and bike docks in Lyft’s bikeshare network. We’re seeing those same demands play out in other areas like retail media networks. Measurement partnerships.

Retail 73

Retail Networking Campaign Technology 73

Martech

AUGUST 1, 2024

Retail Media revenue grew 23%, while Performance Media revenue declined 2%. Criteo reported a 1% year-over-year revenue increase to $471 million and a 17% rise in gross profit to $233 million for the quarter. Net income surged to $28 million from a loss of $2 million for the second quarter of 2023. Email: Business email address Sign me up!

Retail 115

Retail Represent Growth Price 115

Martech

AUGUST 23, 2023

Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Retail profit margins tend to be slim – in the 3% to 4% range.

Retail 96

Retail Profit margin User Experience Networking 96

Martech

AUGUST 11, 2023

Although it’s a promising sign for CTV, it falls short of the growth seen in retail media networks (RMNs) and YouTube. CTV vs. retail media. CTV is growing at a three-times slower rate than retail media at a similar point in its development, the report found. CTV hit this mark in 2019, while retail media did so in 2015.

Retail 98

Retail Growth Networking Service 98

Salesforce

AUGUST 24, 2022

Rising consumer pessimism means retailers need to work harder this holiday season to keep shoppers merry. How do you balance the online and in-store retail shopping experience? The simple answer is to create a seamless retail shopping experience that knits digital and physical touchpoints together. Get the guide.

Retail 98

Retail Angle Networking Start-ups 98

Search Engine Land

JUNE 23, 2023

It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact multiple brands and items in a single transaction. This is especially true at retailers that hold everyday essential items, providing a path to regular visits, both online and offline.

Retail 89

Retail Networking Strategize Start-ups 89

Search Engine Land

APRIL 9, 2024

shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. shoppers are now influenced to buy products advertised to them on retailers’ websites, compared to 13% on marketplaces 54% of U.S. shoppers would be more likely to buy items advertised to them by a “trusted” retailer.

Retail 87

Retail Networking Campaign Consult 87

Search Engine Land

JANUARY 3, 2023

Commerce Components by Shopify (CCS) is the latest innovation from Shopify that gives large ecommerce retailers direct access to its component infrastructure. CCS is Shopify’s composable stack for enterprise retail. Why we care. What’s new. Dig deeper. More component options. Global scale. The largest commerce ecosystem.

Retail 91

Retail Networking Engineering Follow-up 91

Search Engine Land

SEPTEMBER 10, 2024

” While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. Google’s misleading claim of “hundreds of competitors.” Though Google has competitors in the most basic sense of the word (i.e.,

Retail 76

Retail Presentation Networking Growth 76