SaaStr

FEBRUARY 14, 2021

A customer base made up of Very Small Businesses and individual business purchasers in slightly larger companies. One con is that these businesses often are tougher to gain a longer-term competitive advantage in unless there is a network effect (e.g., And competition thus ends up being even fiercer. Here’s the thing.

Service 104

Service X-functional Start-ups Up-sell 104

Sales Hacker

MARCH 25, 2025

I think I got to start by maybe putting you on the spot a little bit. Getting entire work done or processes done in the background and only bubbling up to a human when it has an exception. Previously to that, it was the global VP of product for SAP, focused on the CRM and sales cloud. I mean, moonshot projects sound pretty fun.

GTM 70

GTM X-functional Start-ups Relationship building 70

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

X-functional 116

X-functional Retail Launch Non-Profits 116

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

Paid plans : Small team plans start at $49 per month and include 25 question types and data export capabilities. The starting price for the entire suite is ~$40/month, but some services are offered in limited, individual free versions, including a free survey tool. Reporting and analytics functionality in SoGoSurvey ( Source ).

X-functional 116

X-functional CRM Networking Price 116

SaaStr

APRIL 30, 2024

The focus was cleaning up and rebooting, which meant exiting two of the four AEs in his first 45 days. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. Now, they have over 22 BDRs.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

ConversionXL

JUNE 30, 2019

You won’t know until you figure out what your competitors are up to. From start to finish, this post will show you how to conduct a competitive analysis the right way. How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? By Karl Gilis.

UX 126

UX X-functional A/B testing User Experience 126

Sales Hacker

AUGUST 3, 2020

Setting up an SDR team is, after all, more expensive than an AE team. So, let’s dive in and analyze the costs to set up these teams, and why, despite the cost, I believe an SDR team is worth it. After six months the AE should have taken enough inbound meetings while also connecting with their network to fill their pipeline.

Pipeline 124

Pipeline X-functional Commission Clients 124

Hubspot

AUGUST 22, 2012

While Facebook hasn't yet made any public mention of the launch, the social network did send announcements to some marketers today officially mentioning the release of the new advertising feature, according to TechCrunch. Today, Facebook has officially launched its own version of PPC search ads, called Sponsored Results.

Launch 78

Launch X-functional Territory Networking 78

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 109

B2B X-functional Pitch Click Through Rate 109

Martech

JUNE 21, 2023

I ended up moving to Australia and had planned to leave that company and get a different job out there. From there I went to Sycamore Networks as the twenty-ninth employee and positioned the company, did the marketing strategy and we went public 18 months later, then the twenty-fifth biggest IPO in NASDAQ history. A: It did.

X-functional 101

X-functional Technology Technology Construction 101

SaaStr

JULY 10, 2021

As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29, we’re taking a look back at some of our top sessions of all times. Do you go with an outside individual or someone in your network? The way I understand this problem, briefly, just a set up a framework, is that there are a lot of interesting questions around it.

Finance 104

Finance X-functional Start-ups Trust 104

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). The GDN is made up of millions of websites, videos and mobile apps. This will help you define conversions, set up goals, events, etc. Getting Started with Android.

X-functional 88

X-functional UX GTM Objectives and Key Results 88

Hubspot

DECEMBER 11, 2019

LinkedIn is one of — if not the — most effective social networks for selling. There’s a simple formula for creating a memorable, eye-catching LinkedIn headline: "[Title], helping [prospects] do X.". Connect with me to learn how your company can start offering nutritious and delicious food to your employees.". LinkedIn Headline.

Sell 99

Sell X-functional Prospecting Networking 99

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". Social Media Terms - X. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function.

Networking 101

Networking X-functional E-commerce Follow-up 101

Hubspot

MARCH 23, 2018

If you had to sum up this event in three words, which would they be? That’s important in sales, as having several conversation starters up your sleeve will help you form connections with prospects, referrals, and potential partners. In other words, the ability to start a conversation translates to real business. Least favorite?

Conversion 101

Conversion Networking X-functional Start-ups 101

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 78

X-functional Referrals Sales Follow-up 78

Search Engine Land

APRIL 12, 2023

It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. More than SEO: Full-throttle LinkedIn optimization Many LinkedIn optimization guides start and end with SEO, but I say that SEO is just the tip of the iceberg.

Real Estate 117

Real Estate Clients Networking Follow-up 117

SaaStr

MAY 24, 2023

If you can’t start selling design mockups of your next few months of roadmap, cut bait on it and keep looking. If Fancy Firm X emails you, it doesn’t mean they’re interested. Founders have many jobs: to build a product, get customers, stand up a marketing function, manage a team, manage your burn, fundraise, and get an office space.

X-functional 19

X-functional Legal Growth Start-ups 19

Sales Hacker

SEPTEMBER 29, 2020

Vishal and I talk about what it’s like to start a company from nothing and how his experience at Backupify and InsightSquared helped inform the process. Vishal and I talk about what it’s like to start a company from nothing and how his experience at Backupify and InsightSquared helped inform the process. Check them out.

Contract 120

Contract X-functional Objectives and Key Results Legal 120

Sales Hacker

SEPTEMBER 28, 2021

In this episode of the Sales Hacker Podcast, we have Hakim Myers , Business Recruiter at Nextdoor , where he recruits for people, finance, and legal functions for startups. Leaders at every stage can get started today at joinpavilion.com. We like to start with your baseball card. powered by Sounder. Hakim, welcome to the show.

Negotiate 108

Negotiate X-functional Legal Finance 108

Hubspot

AUGUST 27, 2013

Anyway, as I galloped down the sidewalk maniacally refreshing the app, a pop-up ad appeared for Candy Crush. I finally found the "X" in the top right corner, which was small and blended in all-too-well with the obnoxious background. Because the CTA gave me two options when asking me to download Candy Crush: " Okay ," or " Continue.".

X-functional 78

X-functional Entertainment Networking Start-ups 78

ConversionXL

OCTOBER 26, 2022

The benefits of TikTok for ecommerce brands don’t start and end with a sale. Rather, it is an infinite loop with no start or end point, and it empowers brands to establish more meaningful relationships with consumers that result in communities of brand loyalists, repeat purchases, and greater spending. TikTok users spent $2.5

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

KO Advantage Group

JANUARY 11, 2020

Most of the time we will be reaching out and starting a relationship with someone that will eventually become our clients. Inside Facebook you could start by using the search tool to search for "friends of friends in X city". Or inviting them to an event or networking function. Who Do You Want to Work With?

X-functional 77

X-functional Government Clients Prospecting 77

Heinz Marketing

APRIL 26, 2021

This week’s show is called “ A Bottoms-Up Approach to SaaS for Sales: What It Is, How it Could Help You ” and our guest is Pouyan Salehi , CEO & Co-Founder of Scratchpad. We used to do this audio-only, on demand on Funnel Media Radio Network. Matt: We were complaining about homework right before we got started.

Pipeline 126

Pipeline Sales Quota Up-sell 126

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. However, seeing who’s viewed your LinkedIn gives you incredible insights into who’s looking your way — and an opportunity to follow up. Recent views will also pop up in your notifications tab (the bell icon at the top navigation bar). Let's dive in.

Real Estate 83

Real Estate X-functional Networking Drivers/motivators 83

Heinz Marketing

MAY 16, 2022

Why did that bubble up as a topic for you? Alan : It starts with a prospect experience and goes into the wholesale customer experience. So that experience really starts then. But when you become customers, is when everything starts. You recommended we cover customer service, customer success today. Customer experience.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Search Engine Land

JUNE 26, 2024

High-performing content is a simple, low-hanging fruit to start your repurposing journey, as it has already proven its value to your audience. Break it down or build it up Turn comprehensive resources into smaller, easily digestible pieces. For example, my organization currently focuses on payers or insurance carriers.

X-functional 71

X-functional Campaign Networking Start-ups 71

Hubspot

FEBRUARY 29, 2012

How to Set Up Your New Facebook Page Design. Upon logging in and accessing your Facebook business page as an administrator, you'll be presented with the following message: Start Tour: Click the green 'Start Tour' button to get started. For pages, the cover photo dimensions are 851 x 315 pixels.

X-functional 78

X-functional Represent Promote Lead generation 78

Hubspot

DECEMBER 22, 2011

And if you've ever purchased a book from Amazon, you were likely greeted with a follow-up email offering other book suggestions based on the subject matter of your recent purchase. This is probably the easiest way to start creating a more personal experience for your email recipients. Recently watched and enjoyed The Breakfast Club ?

X-functional 76

X-functional Campaign Pitch B2C 76

Heinz Marketing

JANUARY 18, 2021

If you’re listening to us live on the Funnel Media Radio Network, thanks so much for joining us. And if you like what you hear today, you might like what we’ve said in the past, we’ve got over five years of episodes on-demand up at salespipelineradio.com. So you bring it up real nice.

Pipeline 124

Pipeline Consult Sales Start-ups 124

ConversionXL

NOVEMBER 5, 2020

These days, many agencies start as a lean operation. You’ll end up pivoting not only your service offering but the people you serve and your value proposition. If your network has expressed an interest in additional services, pivoting is a no-brainer. When clients ask, “Do you do X?,” It starts with a simple email.

UX 120

UX Clients Niche Service 120

Search Engine Land

APRIL 14, 2023

Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities. For one, since incoming links to your content end up nowhere, you might lose that ranking push on Google. Your existing content might have attracted links over the years.

UX 99

UX X-functional User Experience Technology 99

Sales Hacker

SEPTEMBER 21, 2021

When to use functional heads in lines of reporting. Our private membership connects you with a network of thousands of like-minded peers and resources, where you can tap into leadership opportunities, training, mentorship, and other services made for high-growth leaders like you wherever you are at in your career. powered by Sounder.

Territory 104

Territory Finance B2C X-functional 104

ConversionXL

MARCH 24, 2016

Finding places people are dropping out is important in setting up a prioritized testing plan. But using that as a starting point for optimization allows you to explore a potential opportunity area. So you need to start by defining a success metric. This doesn’t mean the PDF causes anything. What’s a leading indicator?

Conversion 77

Conversion A/B testing X-functional Technique 77

Hubspot

JUNE 29, 2021

For Diversity, Inclusion, and Belonging Team Manager at HubSpot Ashley Ladd , it started by volunteering for presentation slides on diversity and inclusion during quarterly meetings. Those were some of the things earlier on that set me up for being seen as a leader in our space," said Ladd. Speaking up on behalf of people.

X-functional 92

X-functional Start-ups Meeting Conversion 92

ConversionXL

OCTOBER 22, 2018

To reframe marketing as an investment rather than a cost center, we must connect all the dots to revenue—but it’s hard to do without the right tools and models to get started. She might have gotten up to go to lunch. So should you track top-of-funnel lead sources then use account sources to show how the company ended up buying?

B2B 131

B2B Process Campaign Contact 131