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Marketers must adapt to a changing world

Martech

He leveraged his strong network and the community he built over many years. This led him to GetResponse, a Polish email marketing company seeking a marketing leader who could represent the brand as a local face in the United States, form strategic partnerships and drive awareness through public speaking and industry events.

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Are Your Strategic Partnerships Your Passive Sales Force?

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Today, more than ever before, strategic partnerships, both formal and informal, are an important element of conducting business. What will you do to strengthen the mutual quality of your formal and informal strategic partnerships? Can they be your passive sales force? (c)

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The Hidden Costs of Efficiency

Sales Hacker

With over 25 years of experience in the tech industry, Neal has a proven track record of executing progressive growth strategies, landing innovative partnerships, developing revenue streams, and building winning teams. More for your eyeballs How to build your GTM strategy from scratch. Three frameworks to consider.

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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Dig deeper: Why we care about retail media networks In the club. Why we care. Get MarTech! In your inbox.

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5 Innovative Strategies for Business Expansion

Sales Hacker

Form strategic partnerships or joint ventures. Attempting to form a strategic partnership or joint venture with a complementary company is a great way to support both businesses, fostering collective growth. Minimizing your risks and maximizing your potential is key to choosing the right market for your expansion.

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The New Sales Channel

Partners in Excellence

I forsee the development of a network of informal relationships, where we assemble the right team, working with the customer, “swarming” a problem. For years, I’ve spoken and written about the principles of successful strategic partnerships.

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Event agency Freeman will go virtual and hybrid with Hubilo

Martech

Freeman, the global design and production company for trade shows, expos, conventions and other events has announced a strategic partnership with virtual events platform Hubilo. Freeman, which produces well over 10,000 events annually in North America, will now offer a ready-to-use digital component for events of all sizes.