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The Hidden Costs of Efficiency

Sales Hacker

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Automation isn’t going anywhere, but the teams that combine technology with deliberate skill-building will outperform those that rely on AI alone. Let’s get into it. Three frameworks to consider.

GTM 111
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How event marketers can use hologram technology for live and hybrid experiences

Martech

Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom. There will also be a network effect for corporate clients who have the systems installed at their own offices. Holograms in live conferencing.

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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Dig deeper: Why we care about retail media networks In the club. Why we care. They’re all at different stages.

Retail 98
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iHeartMedia partners with Sounder to provide intelligence for creators, audiences and brands

Martech

Audio media company iHeartMedia announced that it has entered a strategic partnership with audio intelligence platform Sounder, that will provide access to insights that help podcasts and audiences find each other while improving brands’ targeting capabilities. Read more: iHeart creates ad network.

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Event agency Freeman will go virtual and hybrid with Hubilo

Martech

Freeman, the global design and production company for trade shows, expos, conventions and other events has announced a strategic partnership with virtual events platform Hubilo. Freeman, which produces well over 10,000 events annually in North America, will now offer a ready-to-use digital component for events of all sizes.

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Advice From an Angel Investor: Q&A With David Chang

Salesforce

Their strategic guidance helps businesses navigate critical growth phases, with many investors looking for signs of scalability and technological readiness. Tools like customer relationship management (CRM) platforms can demonstrate a business’s potential for systematic growth and strategic planning.

Pitch 52
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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

Reaching underserved groups and tastes IHeartMedia toasted its partnership with radio and TV host Charlamagne tha God. Charlamagne’s The Black Effect is the largest podcast network in the U.S. audio network, iHeartMedia touted its reach of 276 million broadcast listeners. for and by black creators. As the top U.S.

Sports 104