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Political ad spending shifts regional CTV costs for brands

Martech

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Plus, less advertising by national competitors is an opportunity for regional swing-state brands that must advertise in these states. Politics drive up CPMs. That said, the 10.5% Processing.

Territory 115
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IAB finalizes retail media networks standards for in-store

Martech

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. Dig deeper: Retail media networks: What you need to know Store zones. The IAB standards break up the store geography into five main regions or zones. Processing.

Retail 104
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Why public relations is thriving in today’s global marketing mix

Martech

PR: Cultural diplomacy for your business Today’s global business environment requires a deep understanding of cultural differences and regional sensitivities, which is where PR shines. These employees usually lack the strong media and business networks that make PR services valuable, making it harder to justify the investment.

Territory 129
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How Windsurf / Codeium Built a Billion-Dollar AI Company and a Winning Sales Machine

SaaStr

Hire Sales Leaders Who Bring Their Network Graham emphasized perhaps the most crucial insight for founders: “If you’re hiring a sales leader who doesn’t have four to six people they can recruit in four to six weeks, they’re likely not ready to be a sales leader.” In hypergrowth, every week matters.”

GTM 97
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The Powerful Linkage between DISC and Team Buying

Sales Pop!

With large accounts, on the other hand, the buyer networks are populated by individuals from throughout the organization. And after youve performed quality preparation in market, territory and account planning along with practical Go/No-Go processes, team selling itself becomes a real key to success.

Legal 130
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Google launches Google TV advertising network

Martech

Google launched a new connected TV advertising network Monday. The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows and movies. The new Google TV network provides a one-stop shop for advertisers to reach this audience through targeted, in-stream video ads.

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Google’s Ads Data Hub: What you need to know

Search Engine Land

Here are some specific examples of how Ads Data Hub can be applied: Cross-platform measurement ADH enables the analysis of user behavior across platforms , such as YouTube and Google Display Network. This cross-platform measurement capability lets you understand the complete picture of user engagement and track conversions more effectively.

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