Sales Hacker

DECEMBER 20, 2018

Sales productivity is all about maximizing time spent on the most critical sales rep activities (prospecting, client meetings, networking) and minimizing the resources needed to accomplish them (i.e. Two weeks go by, and tradeshow prospects have still not been followed up with. What is Sales Productivity? time, money, effort).

Product 110

Product Tradeshows Appointment CRM 110

Hubspot

JUNE 24, 2011

Social Media Driving Offline Traffic - Do you exhibit at tradeshows? Sure, giveaways and spending lots of money is one way, but why not supplement that with some online promotion using social media and your corporate blog to promote your presence at the tradeshow? How do you get traffic to your booth?

Tradeshows 78

Tradeshows Cold Call Promote Education 78

SBI

OCTOBER 24, 2019

Sales Tools to Increase Tradeshow ROI. Lately, I’ve seen specific functionality come to the forefront—features that make it easier to deliver content to prospects at tradeshows and to follow-up afterward. ” Tradeshow specific features not only provide better insight on event ROI they help to actually ensure a higher ROI.

Tradeshows 29

Tradeshows Sales Follow-up CRM 29

Pointclear

JUNE 7, 2011

Today's guest blogger, Craig Rosenberg, is Vice President, Focus Expert Network at Focus , a company whose mission is to make business expertise available to everyone. Craig works with business and industry experts to cultivate the Focus.com network. directly to sales, the programs will fail.

Lead generation 91

Lead generation Campaign Tradeshows Manufacturing 91

Martech

JANUARY 20, 2022

Virtual event “networking.” Virtual events also typically feature networking opportunities for attendees and participating exhibitors/sponsors. Much more on networking is here. Virtual event “networking”. Networking” is an ill-defined activity. Virtual events are NOT physical events. It’s just not like being there.

Objectives and Key Results 140

Objectives and Key Results Networking Presentation Entertainment 140

Hubspot

AUGUST 30, 2011

Fantasy: Social networks are only for youngsters. Fact: 52% of 55-64 year old internet users have joined a social network. Fact: US internet users spend 3x more minutes on blogs & social networks that on email. TiVo, DVRs, Hulu, YouTube & thousands of cable/satellite networks have fragmented TV audiences.

Tradeshows 78

Tradeshows Networking B2C Lead generation 78

Hubspot

MARCH 7, 2011

Keep sending direct mail, attending tradeshows and paying for newspaper ads. If people are saying the truth, they will admit that they do product research on search engines and social networks. “That is a huge challenge because we are facing the ways people have been marketing for decades,” says David Meerman Scott.

Tradeshows 70

Tradeshows Technique Networking Engineering 70

Hubspot

JANUARY 3, 2011

When organizing offline events—whether they are conferences, user groups or tradeshows—you should be thinking about ways to leverage these opportunities through the Web. Give them an opportunity to learn more about the selected topics and allow them to network with employees and other guests.

Tradeshows 69

Tradeshows Promote Networking Engineering 69

ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. Through surveying 136 B2B tech companies and interviewing our owncustomers, we identified the main marketing challenges B2B companies face, as follows: Here were the 5 key takeaways from our research.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Closing Bigger

AUGUST 13, 2009

A tradeshow or multi-day event. People who come to a Tweetup expect to connect with those who use Twitter as a networking and community tool. It is a great stewardship and community building tool (See Jeremiah Owyang’s Post on Tweetups and coverage of the Vancouver #TweetupHeatup by GillianShaw of The Vancouver Sun).

Tradeshows 49

Tradeshows Sports Promote Networking 49

SBI

MARCH 13, 2020

It is a waste of our tradeshow budget unless we follow up quickly on every piece of potential business,” notes Interroll Marketing Director, Giulio Bassi. Founded by tech innovator Peter Gillett in 2008, Zuant provides mobile lead capture solutions for companies seeking to maximize their investment in tradeshows.

Follow-up 8

Follow-up Tradeshows CRM Lead generation 8

Heinz Marketing

MARCH 11, 2020

Help attendees network with each other: Position your online event as a networking opportunity in addition to a learning event. Consider doing several smaller events vs one “big” event so the attendee audience is smaller and more likely to interact with you and each other.

Networking 109

Networking Represent Follow-up Contact 109

Sell Or Die

JANUARY 16, 2018

Our guest this week is Lou Diamond, speaker, podcaster and world class expert on networking and connecting. 2:36 - One of the biggest tradeshows in the world happened this week. He has over 25-years of experience in sales, relationship management, business development and executive coaching.

Tradeshows 40

Tradeshows Relationship Management Networking Sales 40

Heinz Marketing

APRIL 9, 2020

The same app you would have used in person can keep people engaged during your virtual event as well – especially the customized agendas, alerts when their sessions are starting, networking tools, social integrations and more.

Presentation 128

Presentation Networking Tradeshows Product 128

Sales Hacker

JANUARY 16, 2020

Slack is so deeply committed to a product led strategy that they even point out these network effects in their S-1 filing: “We believe that the long-term value of Slack to an organization increases as an organization expands its adoption, increases application integrations and grows inter- and intra-organization communications.”.

Growth 83

Growth Product Tradeshows Education 83

KO Advantage Group

DECEMBER 2, 2021

When the standard networking and in-person meetings were unavailable, there left a gap on where to turn when we had questions or wanted to be part of the general conversation. Public Slack communities have been popping up for years and can be amazing places to network online for those who enjoy a more intimate conversation.

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

Closing Bigger

AUGUST 13, 2009

People who come to a Tweetup expect to connect with those who use Twitter as a networking and community tool. If you’re doing a fundraiser at a pub or lounge, have the Tweetup for a couple hours before the main event, then let people know they can hang around later if they want to network with the rest of the community.

Tradeshows 40

Tradeshows Sports Promote Networking 40

Heinz Marketing

MARCH 5, 2020

Attendees will still seek an opportunity to learn, to network with their peers, to benefit from parallel thinking in other organizations. There’s still significant value and need here: Organizers still desire a platform to share their story, gather their customers and build greater market share, sales pipeline and more.

Pipeline 118

Pipeline Presentation Networking B2B 118

ConversionXL

OCTOBER 22, 2018

events and tradeshows, and webinars are all important to track independently. Google Attribution 360, the attribution system within Google Analytics 360, uses machine learning to create a custom attribution model based on data from all connected accounts: Google Ads, Google Display Network, Campaign Manager, etc.

B2B 131

B2B Process Campaign Contact 131

Hubspot

JULY 21, 2015

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. Social Media.

Networking 78

Networking Entertainment Promote Lead generation 78

Heinz Marketing

MARCH 24, 2021

While it’s great they give a lot of opportunities to learn, grow, and network, the sheer amount of events out there can become overwhelming. Virtual and hybrid events are everywhere these days, and they’re not going away anytime soon. With that, it’s become harder than ever to break through the noise and stand out.

Promote 99

Promote Follow-up Campaign Start-ups 99

Heinz Marketing

APRIL 4, 2022

So we kind of tested that out, pivoted more to a webinar kind of experience, presentations, thought leadership, and then also leveraged a lot of virtual networking. We took that portion of it, that fun experience and that engaging peer-to-peer networking and put it in a virtual world. It wasn’t one to one, apples to apples.

Pipeline 98

Pipeline Campaign Sales Follow-up 98

Salesmate

APRIL 15, 2021

Leveraging on networking events. The ultimate goal to attend any networking event, conferences or tradeshow is to make new connections and pitch your product/service. Again, it was great meeting you at [ Name of Networking Event], and I hope to see you again soon. I will get in touch with you in the future.

Prospecting 52

Prospecting Real Estate Tradeshows Follow-up 52

Hubspot

FEBRUARY 23, 2016

We shared it out across all of Marco’s social networks, encouraging viewers to read our blog about the redesign and comment about what they liked," said Philbrick. The campaign used email marketing and social media marketing and pointed viewers to the blog. "We

Tradeshows 53

Tradeshows Launch Promote Technology 53

Heinz Marketing

JULY 29, 2020

Of course, there’s nothing like an in-person event to spur networking that builds lasting and even profitable business relationships, but there’s something to be said for the value virtual events bring us in trying times, like where society is now with the incessant progression of climate change.

Promote 21

Promote Niche Clients Follow-up 21

Heinz Marketing

JUNE 7, 2021

We have employee networks where folks can come. And it has been so rewarding to see, in the past year, the progress that we have made, but still very much a long road ahead. But I’m so proud of the efforts that we’ve done.

Pipeline 129

Pipeline B2B Sales Cross-sell 129

SBI

FEBRUARY 19, 2020

Since 2018, the number of client set-ups at events has increased 76% – These global events represent tradeshows and conferences all over the world including prestige events such as Web Summit, Lisbon, and Collision in Toronto. Zuant clients rave about the product’s ease of use and customizability: [link].

Clients 20

Clients Tradeshows Growth Follow-up 20

Heinz Marketing

NOVEMBER 8, 2019

Amplify content through extended networks such as SMEs, fans, contributors, etc. Without recreating/rewriting the whole piece, you’ll have an updated asset that can continue to perform. Republish content on a rolling basis. Turbo charge your community. Audit your sales rep’s social media accounts.

B2B 67

B2B Contact Education Consult 67

Cience

NOVEMBER 20, 2019

They value the unique opportunities that conferences and trade shows provide for networking, strengthening the brand, creating awareness, and meeting potential clients in the flesh. Just like any other business process, mastering conference networking is impossible without understanding current industry trends. Event Lead Generation.

Lead generation 40

Lead generation B2B Appointment Campaign 40

Sales Hacker

OCTOBER 21, 2019

Co-Founder & CRO of TradeShow Makeover. Eventually, I found myself at a Women in Sales event, and I loved networking with intelligent sales professionals who are driving growth for their companies. Alice Heiman. Founder & Chief Sales Operator of Alice Heiman LLC. How long have you been in sales? .

Sales 98

Sales Up-sell Start-ups Cross-sell 98

SBI

NOVEMBER 7, 2019

Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and. Sales Tools to Increase Tradeshow ROI There’s been a lot of excitement around Sales Enablement solutions (for the purpose of this post, I’m referring to. Field Sales. Video Reviews.

Customers 20

Customers Tradeshows Technology Technology 20

Martech

JANUARY 22, 2025

Every city has local legends, and every entrepreneur can benefit from a larger and more diverse network, no matter how successful or established. Dig deeper: How to craft a winning event strategy: A 7-step framework 2.

Tradeshows 108

Tradeshows Finance Promote Follow-up 108