Partners in Excellence

NOVEMBER 29, 2012

Value propositions used to be generic claims (usually generated by marketing) about value, perhaps statements about our products–things like “best quality,” “richest functionality,” “highest performance.” I’ve expressed in the following: (SV)2 x (SR)3. ” and so forth.

X-functional 119

X-functional Strategize Customers Consult 119

Hubspot

NOVEMBER 20, 2017

To contact someone who’s not in your network, you’ll need to send an InMail. I think you could be a great fit for a [function, like “sales”] role at [company] -- we’re [growing fast, just raised $X in funding, currently #1 in Y space, etc.]. What Is LinkedIn InMail? You fit the bill. Let me know when you’re free. Your name].

X-functional 101

X-functional Networking Contact Pitch 101

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. PPCChat , which started on Twitter (now known as X) in 2011 by Matt Umbro and is now run by Julie Bacchini , is one of the most active online chats on paid search. Follow the #ppcchat hashtag on X to read up-to-the-minute news from PPC professionals.

X-functional 96

X-functional Retail Engineering Follow-up 96

Sales Pop!

FEBRUARY 6, 2023

First, such vendors make claims for these platforms that could never be kept, such as “Get more qualified leads” and “increase sales by x%.” AI can only support the salesperson—and for this function, it is very valuable. In doing so, we created functionality far more efficient than Calendly, the app we had been employing.

CRM 130

CRM Engineering Manufacturing X-functional 130

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

SaaStr

FEBRUARY 14, 2021

One con is that these businesses often are tougher to gain a longer-term competitive advantage in unless there is a network effect (e.g., The key is a combination of (x) churn and (y) value. Because if it works, just that little extra functionality for that extra edition — you can dramatically increase your growth rate.

Service 104

Service X-functional Start-ups Up-sell 104

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

While some tools charge a fee for phone or email support, LimeSurvey has a whole network of developers and users who can help you out, as well as an in-depth manual to help you work through any hiccups. leads data and analytics data that your sales and HR teams collect) with what they call X data—the data that tells you why things happen.

X-functional 116

X-functional CRM Networking Price 116

SaaStr

OCTOBER 3, 2023

In startups, founders and teams often wear many hats — figuring out what to prioritize, developing and implementing all types of demand gen strategies, attending events and networking, and founder-led sales. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth.

B2B 116

B2B GTM Objectives and Key Results Sell 116

Search Engine Land

DECEMBER 28, 2023

The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads. Experts have predicted that X will lose as much as $75 million in ad revenue by the end of the year.

X-functional 116

X-functional Retail Launch Non-Profits 116

Hubspot

AUGUST 22, 2012

While Facebook hasn't yet made any public mention of the launch, the social network did send announcements to some marketers today officially mentioning the release of the new advertising feature, according to TechCrunch. Today, Facebook has officially launched its own version of PPC search ads, called Sponsored Results.

Launch 78

Launch X-functional Territory Networking 78

The 5% Institute

FEBRUARY 13, 2020

People, Process, Product – 3 x Words To Succeed. This is a methodology used to streamline a business’s functions, by saving potential wasted cost, enhancing profits, and creating a better experience for both your staff and clients/ customers. Where Does The People, Process, Product Methodology Come From? Qualifying.

Process 98

Process Product X-functional Objectives and Key Results 98

Hubspot

MARCH 7, 2014

But networking events are busy places, with lots of names and faces to remember -- and frankly, a lot of business cards that never receive follow-up. (Or 2) Keep your card functional. ” x 2” space. Or worse, business cards that just get thrown in the trash.). Unfortunately, 2 pages of content won’t fit in a 3.5”

X-functional 78

X-functional Networking Clients Prospecting 78

Sales Hacker

MARCH 25, 2025

And this is why it’s a key on lock before we’d have to build either extremely complex programs or automations to handle all the, if this, then that, or all the permutations of life or the complexities, if this customer has this policy or has this kind of as a high network individual, then do this or do that. Typical SaaS model.

GTM 69

GTM X-functional Start-ups Relationship building 69

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. To reach your competitors’ customers, use your network: Who do you know? Run a functional investigation. The limits of competitive analysis. is probably random.

UX 126

UX X-functional A/B testing User Experience 126

Hubspot

SEPTEMBER 2, 2020

Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. This includes ensuring you don't stretch the truth or lie about your product or service (including pricing, functionality, release date, current customers, etc.)

X-functional 101

X-functional Non-Profits Promote Trust 101

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. For Owner, they hired these two leaders on contract from their networks. Every function gets a stack rank.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 78

X-functional Referrals Sales Follow-up 78

Sales Hacker

AUGUST 3, 2020

After six months the AE should have taken enough inbound meetings while also connecting with their network to fill their pipeline. Your final math is 2 x $110K + $50K for fractional manager + $40K in tools = $310K. Any more than that, and get ready to grow your SDR function. And a good AE will have already closed a sale or two.

Pipeline 123

Pipeline X-functional Commission Clients 123

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 109

B2B X-functional Pitch Click Through Rate 109

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 Note: Often, people cannot get this report to function properly.

X-functional 88

X-functional UX GTM Objectives and Key Results 88

Hubspot

DECEMBER 11, 2019

LinkedIn is one of — if not the — most effective social networks for selling. There’s a simple formula for creating a memorable, eye-catching LinkedIn headline: "[Title], helping [prospects] do X.". One thing: How you helped customers similar to them. LinkedIn Headline. LinkedIn Summary. LinkedIn Role Descriptions. LinkedIn Pulse.

Sell 99

Sell X-functional Prospecting Networking 99

Martech

JUNE 21, 2023

From there I went to Sycamore Networks as the twenty-ninth employee and positioned the company, did the marketing strategy and we went public 18 months later, then the twenty-fifth biggest IPO in NASDAQ history. Where we’ve come to is, we always ask ourselves “Is this enabled by AI and is AI critical to its function?”

X-functional 101

X-functional Technology Technology Construction 101

CloserIQ

APRIL 29, 2019

LinkedIn’s search function is a great method for lead generation. Say, “I can write a guest blog on X topic which will help your audience with Y.” Attend in-person networking events. In-person networking events remain a great way to connect with leads. You should also join relevant groups in order to find leads.

Lead generation 86

Lead generation Referrals X-functional Technique 86

SaaStr

JULY 10, 2021

Do you go with an outside individual or someone in your network? Join 10,000 fellow founders, investors and execs for 3 days of unparalleled networking and epic learnings from SaaS legends and more! . X amount of revenue, X amount of churn, X amount of growth in marketing, etc. Nikos : What about functions?

Finance 104

Finance X-functional Start-ups Trust 104

Hubspot

AUGUST 21, 2015

If a user uploads an image that has dimensions of 5,000 x 5,000 but is only displaying it on the website as 500 x 500, then using auto image resizing will help decrease browser load-time. 5) Use a Content Delivery Network (CDN). According to Google , here's how you should approach minifying your resources: HTML. JavaScript.

X-functional 78

X-functional Networking Process Customers 78

Hubspot

JUNE 5, 2018

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. Try a bold opener such as, "I'm worried about your company's [ability to do X, strategy for Y, response to Z]." And if you're feeling like taking a risk?

X-functional 101

X-functional Territory Prospecting Contact 101

Hubspot

MARCH 23, 2018

Conversation Starters to Use at a Networking Happy Hour. Grehan has advice for those preparing for networking happy hours as well. If you could only attend one type of networking function for the rest of your life, would you choose breakfasts or happy hours? If you weren’t in [X profession], which one would you be in?

Conversion 101

Conversion Networking X-functional Start-ups 101

Search Engine Land

APRIL 12, 2023

It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. ” LinkedIn will automatically show you a list of the top results for that term in your network (more on this later). Step 2: Look at the full results.

Real Estate 117

Real Estate Clients Networking Follow-up 117

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. Build Your Network As a best practice, check your profile views at least once a week to see who’s viewing your profile (keep reading for step-by-step instructions!). Consistent engagement takes discipline, which can go a long way in building your network.

Real Estate 83

Real Estate X-functional Networking Follow-up 83

SaaStr

MAY 24, 2023

If Fancy Firm X emails you, it doesn’t mean they’re interested. Founders have many jobs: to build a product, get customers, stand up a marketing function, manage a team, manage your burn, fundraise, and get an office space. Not everyone has a huge network, so one hour a week isn’t the worst use of your time. Play the long game.

X-functional 19

X-functional Legal Growth Start-ups 19

Search Engine Land

JUNE 26, 2024

We are refining our solutions and content libraries to target specific job titles and functions, making our content more focused and effective. Extract intriguing quotes, statistics or visuals from your content and turn them into posts for platforms like X, Instagram or LinkedIn. Dig deeper: A guide to LinkedIn content marketing 7.

X-functional 71

X-functional Campaign Networking Start-ups 71

Hubspot

DECEMBER 22, 2011

Instead of having the sender/from name be Company X, make it the name of a living, breathing member of your marketing team. You can target based on demographic information such as industry, job function, and geographic location. Another way you can use social networks to provide more personalized content distribution is via Google+.

X-functional 76

X-functional Campaign Pitch B2C 76

Hubspot

FEBRUARY 29, 2012

For pages, the cover photo dimensions are 851 x 315 pixels. Choose an image that fits 180 x 180 pixels and also looks good when scaled down to a thumbnail size of 32 x 32 pixels. Perhaps Facebook is offering this functionality in an attempt to make up for its strict cover photo guidelines. Step 4: Explore the Admin Panel.

X-functional 78

X-functional Represent Promote Lead generation 78

Hubspot

FEBRUARY 11, 2019

Network with other entrepreneurs: Use Meetup or Eventbrite to find events in the local startup community. Not only will networking with other entrepreneurs help you build valuable relationships, but it'll also give you lots of ideas. It's functional enough to satisfy early customers and get a sense of what you should improve.

Minimum Viable Product 101

Minimum Viable Product Legal X-functional Networking 101

ConversionXL

JANUARY 14, 2016

Now that you’ve singled out the segments that matter most to your business, you can use mobile measurement companies ( here are the ones vetted by Facebook) to pinpoint the exact marketing channels, networks, campaigns and even creative variations that delivered those users. Network 1 produced users with an extremely high ARPU.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

KO Advantage Group

JANUARY 11, 2020

Inside Facebook you could start by using the search tool to search for "friends of friends in X city". Or inviting them to an event or networking function. This will give you a list of people that are second level connections. In general 2nd and 3rd level connections are valuable in terms reaching out for a genuine conversation.

X-functional 77

X-functional Government Clients Prospecting 77

Hubspot

JUNE 22, 2015

For example, I took that flat image I designed (above), brought it into Photoshop, and used the "Transform" > "Distort" function to stretch it over a 3D image of a book. Twitter post image: 1024 x 512 pixels*. Twitter cover image: 1500 x 500 pixels. Facebook link sharing image: 1200 x 637 pixels.

Launch 78

Launch Campaign X-functional Promote 78