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Our entire business was outsourced to seven VAs in the Philippines and one transgender customer support rep in Nevada who was saving up her salary to complete her hormone therapy. One woman focused on morally shady but technically legal niches like bath salts, salvia, and access to guides on how to cheat on your spouse.
Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. TAM = Total number of potential customers x average revenue per user TAM calculation examples Let’s go through a few examples of how various businesses can calculate their TAM.
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