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The marketer’s guide to state data privacy laws

Martech

New Hampshire Consumer Data Privacy Act Will apply to businesses that: Control or process PI of at least 35,000 unique consumers, excluding PI controlled or processed solely to complete a payment transaction; or Control or process PI of at least 10,000 unique consumers and derive 25%+ of gross revenue from the sale of PI.

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When Was Sales Not Social?

Score More Sales

[First, a hat update: Many readers know that I shaved my head to help raise money for cancer research, and now I''m collecting hats a) to keep my own head warm here in chilly New Hampshire and b) to donate them all to the Dana Farber Young Women with Cancer program. The big change now is the tools and technology.

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Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Dan Taylor, Vice President of Google Ads, wrote: “The Statement of Objections from the European Commission sets out claims that are not new and relate to a narrow part of our advertising business. Even media companies and retailers now offer competing advertising technologies. ” Has this happened before?

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Could happy advertisers be the key to connected TV success? by MNTN

Martech

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

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Could happy advertisers be the key to connected TV success? by MNTN

Search Engine Land

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

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Marketing beyond boundaries at Opticon

Martech

Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. Let’s break that down; but first a quick look at recent history. Dig deeper: Optimizely partners with Google Cloud.

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Google sued by USA Today publisher amid falling ad revenue fears

Search Engine Land

Publishers have many options to choose from when it comes to using advertising technology to monetize – in fact, Gannett uses dozens of competing ad services, including Google Ad Manager. Dan Taylor, vice president of Google Ads, has denied the allegations. These claims are simply wrong. Earlier this year, nine U.S.